Technical Sales Engineer

AB Dynamics; Wixom (MI); On-site; USD 90,000 - 140,000; Full time

Job summary

BOLAB Systems GmbH seeks a Technical Sales Engineer to grow its US customer base from Michigan. The role emphasizes new customer acquisition, presenting power electronics test systems, and building relationships with automotive, aerospace, and research institutions.

You will coordinate with HQ in Germany to implement a structured US sales strategy, provide pre‑sales support, and attend industry events across North America.

Qualifications

• Bachelor’s degree in Electrical Engineering (Power Electronics) is required or strongly preferred.
• Proven track record in B2B technical sales or business development.
• Ability to independently develop new customer relationships and open new markets.
• Strong understanding of power electronics systems or automated test equipment (ATE).
• Excellent communication, presentation, and negotiation skills.
• High degree of self-motivation and entrepreneurial thinking.

Responsibilities

• Drive the development of US customer base with a focus on new business acquisition.
• Identify, target, and qualify new sales opportunities in automotive, aerospace, and research institutions.
• Promote power electronics test systems through technical presentations and direct sales activities.
• Develop and execute a structured US sales strategy in coordination with HQ in Germany.
• Build long-term relationships with key decision-makers and technical stakeholders.
• Provide pre-sales support including solution proposals, documentation, and pricing.
• Represent BOLAB at industry events and customer visits across North America.
• Establish local sales structure and input future growth for US presence.
• Monitor market trends and competitor activity to inform product strategy.
• Report on sales pipeline and market insights to leadership.

Skills

B2B sales

Technical sales

New business development

Power electronics

ATE

Communication

Self-motivation

English

German skills

Cross-cultural teamwork

Education

Bachelor’s degree in Electrical Engineering (Power Electronics)

Tools

CRM (Salesforce)

Microsoft Office

Job description

AB Dynamics is one of the world’s leading specialists in automotive test systems, supplying a range of advanced solutions including driving robots, ADAS soft crash targets and driving simulators to all major vehicle manufacturers and Tier 1 suppliers globally. The company's unique technology is used for many applications including the development of autonomous vehicles.

As part of its international expansion, BOLAB Systems GmbH is seeking a Technical Sales Engineer to establish and grow its customer base in the United States. The successful candidate will play a pivotal role in generating new business, building strong relationships with prospective clients, and creating awareness for BOLAB’s solutions in signal and power electronics testing. The ideal candidate combines strong sales acumen with a solid technical background in power electronics.

Core Responsibilities

• Drive the development of BOLAB’s customer base in the US with a primary focus on new customer acquisition.
• Identify, target, and qualify new sales opportunities within key industries such as automotive, aerospace, and research institutions.
• Promote BOLAB’s product portfolio, including power electronics test systems, through technical presentations and direct sales activities.
• Develop and execute a structured sales strategy for the US market, in close coordination with the BOLAB HQ in Germany.
• Build and maintain long‑term relationships with key decision‑makers and technical stakeholders.
• Provide pre‑sales support including solution proposals, technical documentation, and pricing.
• Represent BOLAB at industry events, trade shows, and customer visits across North America.
• Establish the local sales structure and provide input into the future growth of BOLAB's US presence.
• Monitor market trends, competitor activity, and customer feedback to inform product and strategy development.
• Report regularly on sales pipeline, performance, and market insights to the BOLAB leadership team.

What are we looking for?

• Bachelor’s degree in Electrical Engineering or related field, ideally with a focus on Power Electronics.
• Professional experience in B2B technical sales or business development.
• Proven ability to independently develop new customer relationships and open up new markets.
• Strong understanding of power electronics systems or automated test equipment (ATE).
• Excellent communication, presentation, and negotiation skills.
• High degree of self‑motivation, entrepreneurial thinking, and ability to work autonomously.
• Fluent in English; German language skills are a plus.
• Experience working with international teams and in cross-cultural environments.
• Proficiency in Microsoft Office and CRM systems (e.g., Salesforce or similar).
• Willingness to travel frequently within the US.

Other

• Based in or willing to relocate to Michigan, USA.
• Valid US work authorization and driver’s license required.