Technical Sales Engineer (BOLAB Systems GmbH)

AB Dynamics; Wixom (MI); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Competitive salaries

Benefits promoting well-being and work-life balance

Job summary

AB Dynamics, based in Wixom, MI, is seeking a Technical Sales Engineer to boost their customer base in the United States. This role requires a strong technical background in power electronics along with proven B2B sales experience. Key responsibilities include driving new customer acquisition and maintaining client relationships while promoting BOLAB’s products. The position offers a competitive salary of $75,000 - $95,000 annually, with additional benefits in a dynamic work environment.

Qualifications

• Bachelor's degree in Electrical Engineering or related field, ideally with a focus on Power Electronics.
• Professional experience in B2B technical sales or business development.
• Proven ability to independently develop customer relationships.
• Strong understanding of power electronics systems.
• Excellent communication, presentation, and negotiation skills.
• High degree of self-motivation and ability to work autonomously.
• Fluent in English; German is a plus.
• Experience with international teams.
• Willingness to travel frequently within the US.

Responsibilities

• Drive the development of BOLAB's customer base in the US.
• Identify new sales opportunities within key industries.
• Promote BOLAB's product portfolio through presentations.
• Develop a structured sales strategy for the US market.
• Build and maintain relationships with decision-makers.
• Provide pre-sales support including solution proposals.
• Represent BOLAB at industry events and trade shows.
• Establish a local sales structure for future growth.
• Monitor market trends and competitor activity.
• Report on sales pipeline and market insights to leadership.

Skills

B2B technical sales

Power electronics knowledge

Communication skills

Negotiation skills

Microsoft Office proficiency

CRM systems familiarity

Fluent English

German language skills

Education

Bachelor’s degree in Electrical Engineering or related field

Job description

Technical Sales Engineer (BOLAB Systems GmbH)

Department: Business Development

Employment Type: Permanent

Location: Wixom (MI), United States of America

Reporting To: David Marquette

Compensation: $75,000 - $95,000 / year

Description

About AB Dynamics

AB Dynamics is one of the world’s leading specialists in automotive test systems, supplying a range of advanced solutions including driving robots, ADAS soft crash targets and driving simulators to all major vehicle manufacturers and Tier 1 suppliers globally. The company's unique technology is used for many applications including the development of autonomous vehicles.

Roles Overview

As part of its international expansion, BOLAB Systems GmbH is seeking a Technical Sales Engineer to establish and grow its customer base in the United States. The successful candidate will play a pivotal role in generating new business, building strong relationships with prospective clients, and creating awareness for BOLAB's solutions in signal and power electronics testing. The ideal candidate combines strong sales acumen with a solid technical background in power electronics.

Core Responsibilities

• Drive the development of BOLAB's customer base in the US with a primary focus on new customer acquisition.
• Identify, target, and qualify new sales opportunities within key industries such as automotive, aerospace, and research institutions.
• Promote BOLAB's product portfolio, including power electronics test systems, through technical presentations and direct sales activities.
• Develop and execute a structured sales strategy for the US market, in close coordination with the BOLAB HQ in Germany.
• Build and maintain long-term relationships with key decision-makers and technical stakeholders.
• Provide pre-sales support including solution proposals, technical documentation, and pricing.
• Represent BOLAB at industry events, trade shows, and customer visits across North America.
• Establish the local sales structure and provide input into the future growth of BOLAB's US presence.
• Monitor market trends, competitor activity, and customer feedback to inform product and strategy development.
• Report regularly on sales pipeline, performance, and market insights to the BOLAB leadership team.

What are we looking for?

• Bachelor’s degree in Electrical Engineering or related field, ideally with a focus on Power Electronics.
• Professional experience in B2B technical sales or business development.
• Proven ability to independently develop new customer relationships and open up new markets.
• Strong understanding of power electronics systems or automated test equipment (ATE).
• Excellent communication, presentation, and negotiation skills.
• High degree of self-motivation, entrepreneurial thinking, and ability to work autonomously.
• Fluent in English; German language skills are a plus.
• Experience working with international teams and in cross-cultural environments.
• Proficiency in Microsoft Office and CRM systems (e.g., Salesforce or similar).
• Willingness to travel frequently within the US.

Other

• Based in or willing to relocate to Michigan, USA.
• Valid US work authorization and driver's license required.

Why join us?

We are part of the FTSE-listed UK company AB Dynamics Group. As an innovative and dynamic company, we foster a supportive and collaborative work environment where employees are encouraged to grow and excel. Along with competitive salaries, we offer a range of benefits designed to promote your well-being and work-life balance.

We are an Equal Opportunity Employer and are committed to creating an inclusive, equal-opportunity workplace for all employees and applicants. We will consider all qualified applicants consistent with the requirements of the Los Angeles Fair Chance Initiative for hiring.