Technical Product Marketing Manager

ZipRecruiter; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Technical Product Marketing Manager to define and implement effective strategies for their flagship product. This role involves leading market initiatives, optimizing conversion rates, and conducting in-depth customer research. You will work closely with cross-functional teams to enhance product demand and ensure successful marketing campaigns. If you have a passion for technology and a knack for translating complex concepts into compelling messaging, this is an exciting opportunity to make a significant impact in a dynamic environment.

Benefits

Work from home

Qualifications

• 3+ years of experience in product marketing focused on developer audiences.
• Strong understanding of marketing funnels and conversion tracking.

Responsibilities

• Lead paid strategy initiatives and collaborate with agencies for campaigns.
• Conduct customer and market analyses to identify product fit.

Skills

Product Marketing

Conversion Rate Optimization

Customer Research

Performance Analysis

Technical Messaging

Collaboration with Cross-Functional Teams

Problem-Solving Skills

Tools

PostHog

HubSpot

Job description

Job DescriptionJob Description

MetalBear builds open-source developer tools for cloud engineers. Our flagship product, mirrord, allows developers to run local processes as if they were inside their cloud environment—without the hassle of deployment or disrupting shared environments.

As a Technical Product Marketing Manager, you will define and implement the positioning strategy for mirrord. You deeply understand our target audience’s everyday challenges and can clearly explain how our solutions address those needs.

Key Responsibilities

Go-to-market:

• Lead our paid strategy initiatives and collaborate with agencies to ensure successful campaign implementation.
• Develop strong, compelling, and consistent messaging that resonates with our audience.
• Build and optimize key marketing assets such as landing pages, use case pages, and competitor comparison pages to support campaigns and drive conversions.
• Develop and execute launch plans for new features and product announcements.
• Work closely with cross-functional teams to develop and execute strategies that drive product demand.
  

Conversion optimization:

• Design and lead strategies and processes for conversion rate optimization.

• Define prioritization frameworks to focus on high-impact initiatives.

Customer & market research:

• Conduct research to understand customers’ pain points, needs, and desires, identifying where our products fit in the market.
• Conduct customer and market analyses to obtain an understanding of the competitive landscape and help establish product differentiators.

Performance analysis:

• Monitor and analyze data to assess the success of marketing strategies and adjust tactics accordingly.
  

Requirements

• 3+ years of experience in product marketing or a similar role, ideally focused on developer audiences.
• Experience working with paid advertising channels and collaborating with performance agencies.
• Ability to translate technical concepts into clear, compelling messaging.
• Strong understanding of marketing funnels, conversion tracking, and optimization.
• Experience working cross-functionally with product, design, engineering, and sales teams.
• Comfortable using tools like PostHog and HubSpot.
• Excellent written and verbal communication skills.
• Strong problem-solving skills and ability to work independently.

Qualifications

• Familiarity with cloud- technologies and the Kubernetes ecosystem.
  Experience working with open-source products or in product-led growth (PLG) companies

Benefits

• Work from home