Product Marketing Manager

Needl; New York (NY); Remote; USD 80,000 - 130,000; Full time

Job summary

Join a fast-growing Series B startup as a Product Marketing Manager, where you'll lead product marketing efforts and drive growth. This high-impact leadership role requires a strategic mindset and the ability to shape the company's direction. Collaborate with Product and Sales teams to create compelling messaging and go-to-market strategies that resonate with customers. If you thrive in a dynamic environment and want to make a significant impact on a technical product, this opportunity is perfect for you. Grow with a company that values innovation and results!

Qualifications

• Proven experience in product marketing within a technical product company.
• Strong leadership skills with a focus on strategy and growth.

Responsibilities

• Own product messaging and positioning across all channels.
• Lead go-to-market strategies for new features and products.
• Create high-impact content to drive demand and awareness.

Skills

Product Marketing Strategy

Go-to-Market Strategy

Content Creation

Sales Enablement

Market Analysis

Education

Bachelor's Degree in Marketing or related field

MBA or equivalent experience

Job description

Product Marketing Manager (Leadership Role)

Want to lead the Product Marketing at a fast-growing Series B startup on the East Coast?

Our well-funded partner is expanding rapidly, and we’re looking for a Product Marketing Manager to lead our product marketing efforts. This is a high-impact leadership role focused on driving growth and building a Product Marketing function.

We need someone who can spearhead strategy and make a significant impact from day one through active delivery while thinking strategically about the role.

As our Product Marketing Manager, you’ll own how the product’s story is told and bring it to market. You’ll collaborate closely with Product, Sales Operations, and Go-to-Market leaders to ensure messaging resonates and strategies drive results.

Ultimately, your mission is simple: make sales happen and elevate the voice of our product across the market.

The Opportunity

The right person will have experience in a similar role within a technical product company and is eager to work in a growth-driven environment. This role is not suitable for someone from a platform company; technical exposure is essential due to the product nature.

This role is strategic and growth-focused. As a leader in our marketing team, you’ll have a visible role in shaping our company's direction. This is about more than executing tasks; it’s about delivering strategy, leadership, and impact on revenue.

As the company evolves, your role will evolve too. You’ll have the opportunity to grow with this rocket ship!

If you thrive in a fast-paced environment where you can drive real business outcomes and influence the product’s future, this is the role for you.

Key Responsibilities

• Own product messaging and positioning – Establish a compelling, consistent narrative for our product across all channels.
• Lead go-to-market strategies for new features and products – Plan and execute product/feature launches that drive customer adoption and excitement.
• Create high-impact content to drive demand and awareness – Develop compelling content (stories, case studies, blog posts, collateral) that fuels demand generation and boosts product awareness.
• Enable Sales and Customer Success teams with effective messaging and tools – Equip these teams with the right messaging, training, and tools to accelerate sales cycles and delight customers.
• Act as the voice of the market to inform the product team – Bring insights from customers, competitors, and industry trends back to our product team to influence strategy and roadmap.
• And so much more

This role is remote across the East Coast (possibly +1 timezone).

You must be legally able to work in the US without visa support.