Senior Product Marketing Manager

Cohere; New York (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking company on a mission to scale intelligence for humanity! As a Senior Product Marketing Manager, you'll lead marketing strategies for cutting-edge AI products, driving adoption and growth. Collaborate with top-tier teams to optimize product launches and ensure market competitiveness. This dynamic role requires a deep understanding of AI technologies and a passion for innovative marketing. Embrace the opportunity to make a significant impact in a diverse and inclusive environment where your contributions will shape the future of AI.

Benefits

Full health and dental benefits

100% Parental Leave top-up for 6 months

Personal enrichment benefits

Remote-flexible work

Co-working stipend

6 weeks of vacation

Open and inclusive culture

Qualifications

• 5+ years of product marketing experience in Enterprise software and SaaS.
• High level of technical acumen and understanding of complex technologies.

Responsibilities

• Develop and execute marketing strategies for AI products.
• Collaborate with cross-functional teams to drive product innovation.

Skills

Product Marketing

AI Technologies

SaaS

Competitive Analysis

Communication Skills

Interpersonal Skills

Project Management

Job description

Our mission is to scale intelligence to serve humanity. We're training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what's best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

The Senior Product Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth. They will lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer and customer journey.

This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness. The Senior Product Marketing Manager will collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives.

They will be responsible for optimizing marketing strategies, managing product launches, developing sales enablement materials, and working with internal and external stakeholders to drive product innovation.

In this role you will :

• Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand
• Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings / collateral
• Ensure consistency in brand voice and tone across all content
• Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
• Oversee strategic product launches from beta thru GA, ensuring targets are met
• Enable sales teams at all levels on Cohere's value proposition and messaging
• Conduct competitive analysis to inform product development, pricing, and marketing activities

This career opportunity may be a good match for you if you have :

• Experience with LLMs and RAG
• 5+ years of product marketing experience in Enterprise software and SaaS
• High level of technical acumen and understanding of complex technologies
• Ability to operate in a fast-moving and constantly changing environment
• Strong interpersonal skills with a strong sense of conviction and diplomacy
• Strong communication skills, verbal and written
• Strong sense of ownership

If some of the above doesn't line up perfectly with your experience, we still encourage you to apply! If you want to work really hard on a glorious mission with teammates that want the same thing, Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks :

An open and inclusive culture and work environment

Work closely with a team on the cutting edge of AI research

Full health and dental benefits, including a separate budget to take care of your mental health

100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK

Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

Remote-flexible, offices in Toronto, New York, San Francisco and London and co-working stipend

6 weeks of vacation

Note : This post is co-authored by both Cohere humans and Cohere technology.

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