Technical Product Marketing Manager

MetalBear; New York (NY); On-site; USD 130,000 - 175,000; Full time

Job summary

A leading company in IT services is seeking a Technical Product Marketing Manager to define and implement the positioning strategy for their flagship product, mirrord. This role requires collaboration with cross-functional teams to drive marketing initiatives, optimize conversions, and understand customer needs. Strong experience in product marketing and skills in communication and problem-solving are essential for success in this position.

Benefits

Work from home

Qualifications

• 3+ years of experience in product marketing.
• Experience with paid advertising channels.
• Excellent verbal and written communication skills.

Responsibilities

• Lead paid strategy initiatives for product marketing.
• Build and optimize marketing assets for conversions.
• Conduct customer and market analyses.

Skills

Product Marketing

Paid Advertising

Conversion Optimization

Customer Research

Performance Analysis

Communication Skills

Problem Solving

Tools

PostHog

HubSpot

Job description

4 weeks ago Be among the first 25 applicants

MetalBear builds open-source developer tools for cloud engineers. Our flagship product, mirrord, allows developers to run local processes as if they were inside their cloud environment—without the hassle of deployment or disrupting shared environments.

As a Technical Product Marketing Manager, you will define and implement the positioning strategy for mirrord. You deeply understand our target audience's everyday challenges and can clearly explain how our solutions address those needs.

Key Responsibilities


Go-to-market:

• Lead our paid strategy initiatives and collaborate with agencies to ensure successful campaign implementation
• Develop strong, compelling, and consistent messaging that resonates with our audience
• Build and optimize key marketing assets such as landing pages, use case pages, and competitor comparison pages to support campaigns and drive conversions
• Develop and execute launch plans for new features and product announcements
• Work closely with cross-functional teams to develop and execute strategies that drive product demand.
  
  
  

Conversion optimization:

• Design and lead strategies and processes for conversion rate optimization
• Define prioritization frameworks to focus on high-impact initiatives
  
  
  

Customer & market research:

• Conduct research to understand customers' pain points, needs, and desires, identifying where our products fit in the market
• Conduct customer and market analyses to obtain an understanding of the competitive landscape and help establish product differentiators
  
  
  

Performance analysis:

• Monitor and analyze data to assess the success of marketing strategies and adjust tactics accordingly.
  
  
  

Requirements

• 3+ years of experience in product marketing or a similar role, ideally focused on developer audiences
• Experience working with paid advertising channels and collaborating with performance agencies
• Ability to translate technical concepts into clear, compelling messaging
• Strong understanding of marketing funnels, conversion tracking, and optimization
• Experience working cross-functionally with product, design, engineering, and sales teams
• Comfortable using tools like PostHog and HubSpot
• Excellent written and verbal communication skills
• Strong problem-solving skills and ability to work independently
  
  
  

Preferred Qualifications

• Familiarity with cloud-native technologies and the Kubernetes ecosystem. Experience working with open-source products or in product-led growth (PLG) companies
  
  
  

Benefits

• Work from home

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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