Senior Growth Marketing Manager

Varsity Tutors, a Nerdy Company; Newark (NJ); Remote; USD 100,000 - 140,000; Full time

Job summary

Join a cutting-edge company as a Senior Growth Marketing Manager. This role focuses on leveraging AI for innovative marketing strategies to drive customer growth and retention. You'll be responsible for managing multiple channels, optimizing marketing performance, and collaborating with various teams to ensure successful implementations. If you're passionate about impacting the future of learning and thrive in fast-paced environments, this position offers significant growth opportunities.

Benefits

401(k) plan with company match

Flexible Time Off

Continuous Learning membership

AI tools access

Medical, dental, vision coverage

Qualifications

• 4+ years in growth marketing with proven success.
• Experience in CRM and automation technologies.
• Ability to analyze data and derive actionable insights.

Responsibilities

• Lead customer acquisition and retention marketing projects.
• Manage marketing channels including search and CRM.
• Collaborate cross-functionally to execute go-to-market strategies.

Skills

Performance marketing

CRM

Conversion rate optimization

Data analysis

Communication skills

Adaptability

Tools

Google Analytics

Google Ads

Meta Ads

Webflow

Looker

Tableau

Job description

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Overview:

Nerdy is on a mission to transform how people learn, and we're searching for a Senior Growth Marketing Manager who thinks differently, acts boldly, and leverages AI to achieve exponential outcomes. We want the 10x marketers who see AI as a partner, amplifying their skills and scaling impact far beyond the status quo. You'll lead customer acquisition and retention projects across search, CRM, and other emerging channels to drive durable growth, rapidly iterating on bold experiments and crafting strategies that scale.

Overview:

Nerdy is on a mission to transform how people learn, and we're searching for a Senior Growth Marketing Manager who thinks differently, acts boldly, and leverages AI to achieve exponential outcomes. We want the 10x marketers who see AI as a partner, amplifying their skills and scaling impact far beyond the status quo. You'll lead customer acquisition and retention projects across search, CRM, and other emerging channels to drive durable growth, rapidly iterating on bold experiments and crafting strategies that scale.

About Nerdy:

At Nerdy (NYSE: NRDY) - the company behind Varsity Tutors - we're redrawing the blueprint of learning. Our Live + AI platform fuses real-time human expertise with proprietary generative-AI systems, setting a new bar for measurable academic impact at global scale.

We recruit the kind of technologists and operators you'd bet on as solo founders - people who turn ambiguous problems into shipping code, iterate faster than markets move, and compound their advantage with every data point. In an era where great employees can deliver 10-times the leverage of the merely good, we back those who play to win.

Fortune favors the bold. Join us.

How we compete:

• AI-Native at every level From the CEO to day-one hires, everyone builds and ships with generative AI. If you're not wielding AI, you're not done.
• Entrepreneurial velocity Move at founder speed, prototype in hours, and measure in real user outcomes. Slow teams die.
• Free-market rigor Ideas rise or fall on merit and results - no committees, no politics, no cap on upside.
• Full-stack ownership You design, build, and run what you ship; accountability is a feature, not a bug.
• Reward for contribution Pay rises with impact, not years. Outstanding results earn outsized rewards. We evaluate both what you achieve and how you achieve it: living our leadership principles and using AI effectively are formally measured and rewarded.
• Relentless exploration Push the frontier of generative AI in live learning and - because only the paranoid survive - questioning every legacy assumption along the way.
• Is Apolitical You stay focused on mission-aligned outcomes, not distractions or unrelated causes.
  
  

If you're a technically minded builder who thrives on open competition, personal responsibility, and the chance to redefine how the world learns - while continually stretching the limits of what generative AI can do - come do the most ambitious and rewarding work of your career here. Learn more at nerdy.com.

Nerdy's shareholder letters below explain our latest products and strategy:

• Q1-2025 Shareholder Letter
• Q4-2024 Shareholder Letter
• Q3-2024 Shareholder Letter
  
  

Qualifications:

• 4+ years driving exceptional growth and performance in fast-paced environments
• Deep expertise across performance marketing, CRM, automation, and conversion rate optimization
• Fluent with standard marketing technology and platforms (Google Analytics, Google Ads, Meta Ads, Webflow, Segment, SendGrid, Optimove, etc), but always eager to integrate new AI-driven solutions to scale yourself and the team.
• Highly analytical and is comfortable querying data directly and using visualization tools like Looker or Tableau, not only to explain outcomes but to actively shape future strategies.
• Exceptional communication skills, with the ability to fluently navigate and align with Product, Engineering, and Design teams, while distilling complex insights into clear and actionable plans.
• Thrives under pressure, capable of juggling multiple projects, and rapidly iterating to deliver impactful results.
• A relentless learner who thrives in dynamic environments and that proactively seeks out new tools to maintain your competitive edge.
  
  

Responsibilities:

• Channel Management: Develop and execute strategies to use the right marketing channels to drive success in your initiative.
• Conversion Optimization: Identify and implement improvements to the funnel to drive growth
• Data-Driven Decision Making: Obtain and leverage data and analytics to identify trends, drive insights, and provide actionable recommendations to leadership.
• Cross-Functional Collaboration: Collaborate with departments such as design, product, engineering, and finance to ensure alignment and smooth execution of go-to-market strategies.
• Performance Measurement: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing channels and initiatives.
• Budget Management: Oversee and manage the budget for initiatives, ensuring cost-effectiveness and ROI.
  
  

Unleash Your Potential at Nerdy:

At Nerdy, you'll earn your success through meritocracy and exceptional outcomes. Our benefits reward performance and initiative:

• Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.
• Retirement Made Simple: 401(k) plan with company match and immediate vesting.
• A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.
• Flexible Time Off: Recharge on your terms, ensuring maximum productivity.
• Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.
• Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.
• You're Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.
  
  

The Bottom Line:

If you're driven by impact, energized by ownership, and excited to help shape what's next, you'll thrive here. We move fast, think big, and reward those who deliver. This isn't a traditional corporate environment - it's a place to do the most meaningful work of your career.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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