Senior Customer Engagement & Retention Marketing Manager

Davita Inc.; Tinton Falls (NJ); Remote; USD 139,000 - 265,000; Full time

Job summary

A leading company in cyber resilience, Commvault is seeking a Senior Customer Lifecycle Marketing Manager to enhance customer success and retention. The ideal candidate will possess a robust background in B2B SaaS marketing with an emphasis on strategies post-purchase. Responsibilities include onboarding, training engagement, and driving customer adoption. Join a dynamic team dedicated to delivering value and growth to clients through effective marketing programs.

Benefits

Employee stock purchase plan

Continuous professional development

Generous global benefits

Qualifications

• 8-12+ years of progressive experience in B2B SaaS marketing.
• Proven track record in developing multi-channel marketing campaigns.
• Strong understanding of data-driven marketing strategies.

Responsibilities

• Design and implement onboarding programs to enhance customer adoption.
• Develop marketing strategies to drive retention and high renewal rates.
• Leverage data to identify and eliminate onboarding friction points.

Skills

Analytical skills

Written communication

Customer engagement

Marketing automation

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Marketo

Salesforce

Job description

Recruitment Fraud Alert

We've learned that scammers are impersonating Commvault team members-including HR and leadership-via email or text. These bad actors may conduct fake interviews and ask for personal information, such as your social security number.

What to know:

• Commvault doesnotconduct interviews by email or text.


• We will never ask you to submit sensitive documents (including banking information, SSN, etc) before your first day.

If you suspect a recruiting scam, please contact us [e-mail].

About Commvault

Commvault (NASDAQ: CVLT) is the gold standard in cyber resilience. The company empowers customers to uncover, take action, and rapidly recover from cyberattacks - keeping data safe and businesses resilient. The company's unique AI-powered platform combines best-in-class data protection, exceptional data security, advanced data intelligence, and lightning-fast recovery across any workload or cloud at the lowest TCO. For over 25 years, more than 100,000 organizations and a vast partner ecosystem have relied on Commvault to reduce risks, improve governance, and do more with data.

Commvault is seeking a highly motivated and experienced Senior Customer Lifecycle Marketing Manager to join our dynamic customer marketing team. This critical role will be instrumental in driving customer success, retention, and growth by developing and executing strategic marketing programs post-purchase. The ideal candidate will have a proven track record in B2B SaaS customer marketing, with a deep understanding of how to leverage data and automation to enhance customer adoption, engagement, and retention.

You will be responsible for crafting personalized customer journeys that maximize the value our customers derive from Commvault solutions, from initial onboarding through renewal and expansion. This role requires a blend of strategic thinking, hands-on execution, and strong collaboration with cross-functional teams including Product, Sales, Customer Success, and Education Services.

What You'll Do...

• Customer Onboarding & Adoption:
  
  
  
  • Design, implement, and enable (including Customer Success, partners, managed service providers, and professional services) onboarding programs (email, in-app messaging, webinars, content) to accelerate product adoption and time-to-value for new and existing customers.
  
  
  • Develop targeted campaigns to drive feature awareness of new capabilities and adoption of purchased products, highlight new product capabilities, and encourage best practices among the customer base.
  
  
  • Utilize customer data and analytics to identify friction points in the onboarding process and implement solutions to improve the customer experience.
  
  
  
  


• Training & Education Platform Engagement:
  
  
  
  • Promote and drive engagement with Commvault's training and education platforms
  
  
  • Collaborate with Education Services to create and market relevant educational content, webinars, and workshops that empower customers to maximize their use of Commvault solutions.
  
  
  • Develop communication strategies to inform customers about new training resources, upcoming courses, and success stories.
  
  
  
  


• Customer Retention & Renewals:
  
  
  
  • Develop and execute proactive marketing strategies to support customer retention and drive high renewal rates.
  
  
  • Work closely with Customer Success and the Renewals teams to identify at-risk accounts and implement targeted interventions through marketing touchpoints.
  
  
  • Create compelling value-driven content and campaigns that reinforce the ongoing benefits of Commvault solutions and highlight ROI.
  
  
  
  


• New feature and product awareness:
  
  
  
  • Develop strategies and omni-channel campaigns to bring awareness of new products, features, and capabilities to end-users and buyers
  
  
  • Create a content strategy to increase awareness and adoption of new products.
  
  
  • Collaborate with Product Marketing and Sales to launch new features and products to existing customers, driving early adoption and revenue growth.
  
  
  • Identify underutilized capabilities and develop campaigns to drive adoption.
  
  
  
  


• Strategy & Analytics:
  
  
  
  • Define key performance indicators (KPIs) for customer lifecycle marketing programs and regularly report on performance, deriving actionable insights.
  
  
  • Leverage marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud) and CRM (Salesforce) to build, segment, and execute campaigns.
  
  
  • Conduct A/B testing and experimentation to continuously optimize campaign performance and customer engagement.
  
  
  • Stay abreast of industry trends, competitor activities, and best practices in B2B SaaS customer lifecycle marketing.
  
  
  
  

Who You Are...

• Bachelor's degree in Marketing, Business, Communications, or a related field.


• 8-12+ years of progressive experience in B2B SaaS marketing, with a strong focus on customer lifecycle, retention, or advocacy programs or demand gen programs.


• Proven experience developing and executing multi-channel marketing campaigns that drive measurable results in customer adoption, engagement, and retention.


• Demonstrated expertise with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce) or Customer Success platforms like Gainsight.


• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.


• Excellent written and verbal communication skills, with the ability to craft compelling messages for various customer segments.


• Ability to leverage Generative AI to accelerate content development and ensure consistency.


• Strategic thinker with a hands-on approach and the ability to manage multiple projects simultaneously.


• Highly collaborative and able to build strong relationships with cross-functional teams.


• Experience in the data management, cybersecurity, or IT infrastructure space is a plus.

Meet the Manager: Caroll Casbeer, Director Global Customer Marketing

You'll love working here because:
* High income earning opportunities based on self-performance
* Employee stock purchase plan (ESPP)
* Continuous professional development, product training, and career pathing
* Generous global benefits

#LI-AM1

#LI-Remote

Thank you for your interest in Commvault. Reflected below is the minimum and maximum base salary range for this role. At Commvault we use broad salary ranges in our job postings to reflect the diverse levels of expertise and experience among our candidates and is not reflective of the total compensation and benefits package. The specific salary offered will be determined based on your unique qualifications, including your relevant experience, skills, and the value you bring to the role. While the range provides a general idea of the compensation, it is important to note that placements within the range are not automatic and will be carefully considered to ensure a fair and competitive offer. We are committed to rewarding talent and experience.

US Pay Range

$139,400—$264,500 USD

Commvault is an equal opportunity workplace and is an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status and we will not discriminate against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we work.

Commvault's goal is to make interviewing inclusive and accessible to all candidates and employees. If you have a disability or special need that requires accommodation to participate in the interview process or apply for a position at Commvault, please email [e-mail] any inquiries not related to an accommodation please reach out [e-mail].

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