Technical Inside Sales Representative

Flow Control Group; San Ramon (CA); On-site; USD 45,000 - 75,000; Full time

Job summary

CTi Controls in San Ramon, CA seeks an experienced Inside Sales Representative to build strong customer relationships, drive revenue, and act as the primary contact for inquiries, issues, and opportunities.

You will identify upsell opportunities, expand product usage within existing accounts, and collaborate with outside sales, engineering, and operations to ensure customer success and smooth order fulfillment.

Qualifications

• 1-2 years in inside sales, technical sales, or account management in industrial/technical environment.
• Experience managing existing customer accounts and pursuing revenue growth.

Responsibilities

• Develop and maintain relationships with assigned customer accounts.
• Act as primary contact for inquiries, issues, and requests.
• Proactively identify growth opportunities and upsell/cross-sell products.
• Explain product applications, features, and benefits to customers.
• Support quoting and order entry for all customers.
• Determine pricing and margins in collaboration with Outside Sales.

Skills

Inside sales

Technical sales

Account management

CRM systems

Tools

CRM software

Job description

CTi Controls, 22 Beta Ct, San Ramon, California, United States of America

San Ramon, CA, USA

Job Description

Posted Monday, July 27, 2026 at 4:00 AM

Summary:

The Technical Inside Sales Representative is responsible for developing and maintaining strong customer relationships, acting as the primary point of contact for inquiries, issues, and sales opportunities. This role focuses on driving revenue growth by identifying upselling and cross-selling opportunities, expanding product usage within existing accounts, and proactively addressing customer needs. They analyze account trends, monitor market activity, and adjust sales strategies to maximize margin. Additionally, they collaborate with internal teams, including outside sales, operations, and business development—to ensure seamless customer experiences and long-term account success.

Core Job Duties:

• Develop and maintain strong relationships with assigned customer accounts
• Act as the primary point of contact for customer inquiries, issues, and requests
• Proactively monitor account performance and identify growth opportunities
• Responsible for upselling, cross-selling, and expanding product usage within accounts
• Gain customer acceptance by explaining product applications, including product features & benefits, assisting with special orders and specialty applications.
• Address customer concerns promptly, ensuring high satisfaction levels
• Responsible for order fulfillment and work to resolve issues effectively
• Educate customers on new products, features, and services
• Collaborate with business development teams to nurture leads
• Utilize CRM tools to track and manage sales opportunities
• Work closely with internal teams, such as outside sales, engineering, and operations, to align on customer strategies
• Support quoting activity and order entry for all customers
• Determine pricing and margin percentages during quoting in collaboration with Outside Sales.
• Act as a product knowledge expert in liquid level measurement.

Works Closely with Sales Leadership and Outside Sales:

• Ensure sales plans are executed to increase revenues and margins
• Maintain a high level of customer satisfaction
• Work with internal team to develop annual forecasts
• Make recommendations regarding potential new products and markets
• Suggest sales promotions, pricing, or literature (marketing) ideas to increase sales

Required Experience:

• Minimum 1-2 years of experience in inside sales, technical sales, account management, or a customer-facing role within an industrial, manufacturing, or technical product environment
• Proven experience managing existing customer accounts and looking for opportunities for revenue growth and upselling
• Demonstrated ability to support or influence pricing, margin, and quoting decisions in collaboration with sales leadership or outside sales teams
• Experience using CRM systems
• Background in order management, customer issue resolution, and cross-functional coordination
• Ability to exercise independent judgment in prioritizing customer needs and recommending commercial solutions
• Strong consultative selling skills with the ability to explain technical features and benefits to customers
• Excellent communication, organization, and time-management skills
• Comfortable balancing strategic account responsibilities with transactional sales support

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CTi Controls, 22 Beta Ct, San Ramon, California, United States of America,