Tech-Sales Catalyst: Brand Solutions Specialist

IBM; Durham (NC); On-site; USD 70,000 - 90,000; Full time

Job summary

IBM in Durham, NC is seeking an Entry-Level Brand Sales Specialist to create demand, build trusted client relationships, and connect customers with IBM solutions across AI, data, automation, cloud, and infrastructure.

You will collaborate with diverse teams to progress opportunities and deliver IBM value propositions to both business and technical stakeholders, setting the foundation for a technology sales career.

Qualifications

• Bachelor’s or Master’s degree completed by start date in a relevant field.
• Strong interest in technology, business development, consultative selling, and solving client challenges.
• Excellent written, verbal, interpersonal, and presentation skills.
• Analytical thinking, curiosity, adaptability, and a customer-focused mindset.
• Ability to collaborate across teams and communicate with both business and technical audiences.
• Interest in learning IBM technologies, brand offerings, competitive landscapes, industry trends, and digital selling tools.

Responsibilities

• Create demand and identify new opportunities within accounts, territories, and offering portfolios.
• Engage and qualify prospective clients through phone, email, social media, video outreach, events, marketing programs, and other digital selling channels.
• Develop and maintain an active pipeline by uncovering expansion opportunities, renewals, upgrades, modernization needs, and customer lifetime value opportunities.
• Participate in discovery conversations to understand customer business objectives, priorities, challenges, success criteria, and buying needs.
• Position IBM value propositions as a trusted advisor by aligning brand offerings to customer goals, industry trends, and measurable business outcomes.
• Collaborate with Technology Sellers, Technical Specialists, Customer Success Managers, Account Executives, Business Partners, Marketing, and Ecosystem teams to progress opportunities and support successful deal execution.
• Communicate IBM technology value clearly to business and technical stakeholders through presentations, proposals, account plans, and business storytelling.

Skills

Business development

Consultative selling

Relationship building

Presentation skills

Analytical thinking

Team collaboration

Education

Bachelor's or Master's degree

Job description

IBM in Durham, NC is seeking an Entry-Level Brand Sales Specialist to create demand, build trusted client relationships, and connect customers with IBM solutions across AI, data, automation, cloud, and infrastructure.

You will collaborate with diverse teams to progress opportunities and deliver IBM value propositions to both business and technical stakeholders, setting the foundation for a technology sales career.