Tech Product Marketing Lead — GTM & Strategy

Aquent (United States); Moline (IL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Visa sponsorship not available

Job summary

Aquent Studios seeks a Lead Product Marketing Manager to drive technology marketing for a key client in the technology and manufacturing space. You will lead strategy, messaging, and audience frameworks, translating customer insights into compelling value propositions and GTM guidance.

You will partner across product marketing, market intelligence, and regional teams to align positioning and execution, building scalable playbooks and processes for consistent customer-centered marketing across

Qualifications

• Strategic marketing and commercialization experience in complex environments.
• Ability to develop segmentation, value propositions, positioning, messaging.
• Strong customer insight orientation translating research into strategy.
• Experience leading cross-functional initiatives across product, marketing, sales.
• Executive communication skills to simplify topics and align teams.

Responsibilities

• Lead the development of technology marketing strategy, message architecture, and audience frameworks.
• Translate customer insights and market trends into value propositions and go-to-market guidance.
• Partner with product marketing, insights, and regional teams to align positioning.
• Develop scalable playbooks, tools, and processes for consistent marketing across portfolios.
• Support portfolio marketing strategies communicating value of integrated technology offerings.
• Benchmark external best practices to strengthen maturity and competitive positioning.
• Influence stakeholders with executive-ready recommendations and practical frameworks.

Skills

Strategic marketing

Go-to-market

Cross-functional leadership

Executive communication

Customer insights

Education

Bachelor's degree in Marketing

Advanced degree in marketing strategy

Job description

Aquent Studios seeks a Lead Product Marketing Manager to drive technology marketing for a key client in the technology and manufacturing space. You will lead strategy, messaging, and audience frameworks, translating customer insights into compelling value propositions and GTM guidance.

You will partner across product marketing, market intelligence, and regional teams to align positioning and execution, building scalable playbooks and processes for consistent customer-centered marketing across