Strategic Product Marketing Architect

Aquent (United States); Johnston (IA); On-site; USD 100,000 - 140,000; Full time

Job summary

Aquent Studios is seeking a Strategic Product Marketing Manager to lead technology marketing initiatives for a top client in the tech/manufacturing space. You will shape marketing strategy, messaging, and audience frameworks to improve relevance and adoption.

You will partner across product marketing, insights, market intelligence, product management, and regional teams to align positioning, develop scalable playbooks, and drive go-to-market success across portfolios and regions.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• Experience leading strategic marketing, product marketing, or technology adoption.
• Ability to translate insights into value propositions and GTM strategies.
• Strong cross-functional collaboration and executive communication.

Responsibilities

• Lead the development of technology marketing strategy, message architecture, and audience frameworks.
• Translate customer insights and market trends into value propositions and go-to-market guidance.
• Partner across product marketing, market intelligence, product management, and regional teams to align positioning.
• Develop scalable playbooks, tools, and processes for consistent marketing across portfolios and regions.
• Support portfolio and bundled solution marketing strategies communicating customer outcomes.
• Benchmark external best practices and apply approaches to strengthen marketing maturity.
• Influence cross-functional stakeholders with strategic recommendations and executive-ready communication.

Skills

Strategic marketing

Product marketing

Go-to-market

Cross-functional leadership

Executive communication

Customer insights

Education

Bachelor's degree in Marketing

Job description

Aquent Studios is seeking a Strategic Product Marketing Manager to lead technology marketing initiatives for a top client in the tech/manufacturing space. You will shape marketing strategy, messaging, and audience frameworks to improve relevance and adoption.

You will partner across product marketing, insights, market intelligence, product management, and regional teams to align positioning, develop scalable playbooks, and drive go-to-market success across portfolios and regions.