Lead Product Marketing Manager

Aquent (United States); Moline (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

Aquent Studios is seeking a Lead Product Marketing Manager to drive technology marketing for a major client in the technology and manufacturing space. This role focuses on strategy, messaging, audience frameworks, and market adoption to maximize business impact.

You will translate customer insights into compelling value propositions, collaborate across product marketing, market intelligence, and regional teams, and develop scalable playbooks that standardize customer-centered marketing across

Qualifications

• Strategic marketing and product marketing experience in a complex business environment.
• Ability to develop customer segmentation, value propositions, positioning, messaging frameworks, and go-to-market strategies.
• Strong customer insight orientation, translating research into always-on marketing strategy.
• Experience leading cross-functional initiatives and influencing stakeholders across product, marketing, sales and regional teams.
• Strong executive communication skills to simplify complex topics and align teams around clear recommendations.

Responsibilities

• Lead the development of technology marketing strategy, message architecture, and audience frameworks that improve customer relevance, solution adoption, and business impact.
• Translate customer insights, market trends, adoption barriers, and business priorities into clear value propositions, messaging guidance, and go-to-market recommendations.
• Partner across product marketing, customer insights, market intelligence, product management, and regional marketing teams to align technology positioning and execution.
• Develop scalable playbooks, tools, and processes that enable consistent, customer-centered technology marketing across portfolios, segments, and regions.
• Support portfolio and bundled solution marketing strategies that communicate the value of integrated technology offerings and customer outcomes.
• Benchmark external technology marketing best practices and apply relevant approaches to strengthen marketing maturity and competitive positioning.
• Influence cross-functional stakeholders through strategic recommendations, executive-ready communication, and practical frameworks that drive alignment and action.

Skills

Strategic marketing

Product marketing

Commercialization

Technology adoption

Cross-functional leadership

Executive communication

Education

Bachelor's degree in Marketing, Business, Communications, Agricultural Business, Engineering, Technology, or related field

Advanced degree or certification in marketing strategy, product marketing, customer insights, segmentation, or go-to-market strategy

Job description

Aquent Studios is looking for a Lead Product Marketing Manager to work with one of its top clients in the technology/manufacturing space.

NOTE: VISA Sponsorship of any type is NOT available for this position. No C2C available.

In this role, you will:

• Lead the development of technology marketing strategy, message architecture, and audience frameworks that improve customer relevance, solution adoption, and business impact.


• Translate customer insights, market trends, adoption barriers, and business priorities into clear value propositions, messaging guidance, and go-to-market recommendations.


• Partner across product marketing, customer insights, market intelligence, product management, and regional marketing teams to align technology positioning and execution.


• Develop scalable playbooks, tools, and processes that enable consistent, customer-centered technology marketing across portfolios, segments, and regions.


• Support portfolio and bundled solution marketing strategies that communicate the value of integrated technology offerings and customer outcomes.


• Benchmark external technology marketing best practices and apply relevant approaches to strengthen marketing maturity and competitive positioning.


• Influence cross-functional stakeholders through strategic recommendations, executive-ready communication, and practical frameworks that drive alignment and action.

What Skills You Need

• Strategic marketing, product marketing, commercialization, or technology adoption experience in a complex business environment.


• Proven ability to develop customer segmentation, value propositions, positioning, messaging frameworks, and go-to-market strategies.


• Strong customer insight orientation, with the ability to translate research, market intelligence, and business priorities into always-on marketing strategy.


• Experience leading cross-functional initiatives and influencing stakeholders across product, marketing, sales, insights, and regional teams.


• Strong executive communication skills, including the ability to simplify complex topics and align teams around clear recommendations.

What Makes You Stand Out

• Ability to create scalable playbooks, tools, processes, and governance models that improve consistency and execution.


• Experience working with agencies, consultants, research partners, or external strategic partners.


• Demonstrated curiosity for external best practices, emerging marketing trends, and technology-driven customer engagement models.


• Knowledge of agriculture, precision technology, or specialized B2B markets with complex customer needs and channel dynamics.

Education

• Bachelor’s degree in Marketing, Business, Communications, Agricultural Business, Engineering, Technology, or related field, preferred


• Advanced degree or certification in marketing strategy, product marketing, customer insights, segmentation, or go-to-market strategy preferred.