Tech PR & Product Launch Manager

TP-Link Systems Inc.; Irvine (CA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision

401k contributions

Paid vacation

11 paid holidays

Bi-annual pay increases

Gym membership

Team-building events

Job summary

TP-Link Systems Inc. in Irvine, CA seeks a strategic Public Relations Manager to elevate brand awareness through compelling storytelling and high-impact communications for consumer electronics launches.

You will partner with marketing and product teams to craft messaging, brief media, and manage a robust reviewer program. The role focuses on building strong relationships with Tier-1 to Tier-3 outlets, tracking performance with share of voice, sentiment and impressions, and driving

Qualifications

• Bachelor's degree in Marketing, Public Relations or Communications is required.
• 3+ years of PR experience in consumer electronics or technology recommended.
• Exceptional storytelling and messaging skills to differentiate TP-Link's products.
• Strong media relations with Tier-1 to Tier-3 outlets and thought leadership.

Responsibilities

• Lead end-to-end PR strategy and campaigns for product launches.
• Develop differentiated messaging and media-ready storytelling.
• Build and maintain relationships with Tier-1 to Tier-3 media.
• Coordinate product seeding and review programs with media.
• Monitor sentiment and translate insights into PR actions.
• Measure outcomes with share of voice, sentiment, and impressions.

Skills

Strategic PR

Media relations

Storytelling

Campaign management

Analytics & reporting

Cross-functional collaboration

Project management

Crisis communication

Education

Bachelor’s degree in Marketing, Public Relations, Communications

Job description

TP-Link Systems Inc. in Irvine, CA seeks a strategic Public Relations Manager to elevate brand awareness through compelling storytelling and high-impact communications for consumer electronics launches.

You will partner with marketing and product teams to craft messaging, brief media, and manage a robust reviewer program. The role focuses on building strong relationships with Tier-1 to Tier-3 outlets, tracking performance with share of voice, sentiment and impressions, and driving