Tech PR Manager: Launch Storytelling & Media Outreach

TP-Link; Irvine (CA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401k contributions

15 days of vacation

11 paid holidays

Bi-annual pay increases

Gym membership

Job summary

TP-Link Systems Inc. in the United States is seeking a strategic Public Relations Manager to lead end-to-end PR for new product launches and drive high-impact media coverage.

You will craft differentiated narratives, manage messaging, and collaborate with internal teams and agencies to elevate TP-Link’s presence across Tier-1 to Tier-3 media outlets. The role emphasizes data-driven PR with measurable outcomes, including share of voice, sentiment, and impressions, and requires strong

Qualifications

• Bachelor’s degree in Marketing, Public Relations, Communications, or related field required.
• 3+ years of PR experience, ideally in consumer electronics or technology.
• Exceptional storytelling and messaging skills to differentiate TP-Link’s technology.
• Strong network and media intelligence to secure coverage across Tier-1 to Tier-3 outlets.

Responsibilities

• Lead end-to-end PR strategy and execution for new product launches.
• Craft compelling messaging to drive high-volume coverage across media tiers.
• Build relationships with Tier-1 to Tier-3 media and manage media outreach.
• Develop media guides, briefing materials, and Q&A with spokespersons.
• Manage product seeding and review programs with media to secure coverage.
• Collaborate with marketing to monitor sentiment and adapt PR actions.
• Align PR with company goals and cross-functional resources.
• Measure performance with share of voice, sentiment, and impressions.

Skills

Storytelling

Media relations

PR analytics

Project management

Education

Bachelor’s degree in Marketing, Public Relations, Communications, or related field

Job description

TP-Link Systems Inc. in the United States is seeking a strategic Public Relations Manager to lead end-to-end PR for new product launches and drive high-impact media coverage.

You will craft differentiated narratives, manage messaging, and collaborate with internal teams and agencies to elevate TP-Link’s presence across Tier-1 to Tier-3 media outlets. The role emphasizes data-driven PR with measurable outcomes, including share of voice, sentiment, and impressions, and requires strong