B2B Networking Product Marketing Strategist

TP-Link Systems Inc.; Irvine (CA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401k contributions

Paid vacation

Paid holidays

Pay increases

Wellness benefits

Team-building events

Job summary

TP-Link Systems Inc. in Irvine, CA is seeking a Product Marketing Specialist to drive go-to-market for next‑generation enterprise networking products.

You will translate complex technologies into clear customer value and craft compelling stories that drive product adoption across e-commerce, retail, and digital marketing. You will own launch plans, develop marketing assets, and collaborate with product, marketing, sales, and design teams to ensure consistent messaging.

Qualifications

• 2+ years of experience in product marketing, specifically with enterprise electronics as a product marketing specialist.
• Experience supporting B2B electronics products.
• Strong storytelling and messaging development skills.
• Experience creating marketing assets such as product pages, launch decks, and e-commerce content.
• Ability to translate technical features into clear customer benefits.
• Excellent communication and collaboration skills.
• Strong organizational skills and ability to manage multiple projects.
• Experience creating e-commerce product content.

Responsibilities

• Product Launch & Go-to-Market: Assist with the go-to-market planning process for new B2B networking products.
• Product Messaging & Storytelling: Translate complex networking technologies into clear enterprise benefits and develop positioning and key selling points.
• Content & Asset Development: Own the development of high-impact product assets including landing pages, launch presentations, sales enablement materials, digital assets, and packaging assets.
• Cross-Functional Collaboration: Work with product managers, marketing, sales, and e-commerce teams to ensure alignment and consistency of messaging.
• Market & Competitive Insights: Monitor competitors and use insights to shape messaging and launch strategies.

Skills

Product marketing

B2B electronics

Storytelling

Marketing assets

E-commerce content

Communication

Project management

Job description

TP-Link Systems Inc. in Irvine, CA is seeking a Product Marketing Specialist to drive go-to-market for next‑generation enterprise networking products.

You will translate complex technologies into clear customer value and craft compelling stories that drive product adoption across e-commerce, retail, and digital marketing. You will own launch plans, develop marketing assets, and collaborate with product, marketing, sales, and design teams to ensure consistent messaging.