Senior Tech PR & Launch Strategy Lead

Socket.dev; Cupertino (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Apple is seeking a Senior PR Manager to join its corporate communications team. You will drive media relations, craft messaging for major products, and build programs that generate momentum across features.

Collaboration with influencers and cross‑functional partners is essential to storytelling that resonates with global audiences. The ideal candidate has a track record of successful product launches, crisis communication experience, and a passion for translating complex technologies into

Qualifications

• 10+ years experience in public relations, either at a PR agency or within a corporate setting.
• Experience with and passion for technology or related PR spaces
• BS/BA or equivalent experience

Responsibilities

• Develop and lead media relations programs to support key product launches.
• Craft clear product messaging and communications strategies across channels.
• Plan and manage launch events and consumer momentum initiatives.
• Collaborate with social influencers to extend reach and impact.
• Provide crisis communications guidance and rapid response when needed.

Skills

Public relations

Media relations

Crisis communications

Product messaging

Launch events

Influencer outreach

Education

BS/BA or equivalent experience

Job description

Apple is seeking a Senior PR Manager to join its corporate communications team. You will drive media relations, craft messaging for major products, and build programs that generate momentum across features.

Collaboration with influencers and cross‑functional partners is essential to storytelling that resonates with global audiences. The ideal candidate has a track record of successful product launches, crisis communication experience, and a passion for translating complex technologies into