Global Tech PR & Brand Storyteller

TP-Link NA; Irvine (CA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401k contributions

15 days vacation

11 holidays

Bi-annual pay raises

Gym membership

Team-building events

Job summary

TP-Link Systems Inc. in Irvine, CA, seeks a Public Relations Manager to lead brand storytelling, manage media outreach, and coordinate campaigns for consumer electronics launches.

You will build Tier-1 to Tier-3 media relationships, craft messaging, and measure outcomes with analytics, aiming to raise brand awareness and credibility.

Collaborate with marketing, sales, and product teams; requires a Bachelor's degree and 3+ years in PR.

Qualifications

• Bachelor’s degree in Marketing, Public Relations, Communications, or related field.
• 3+ years of PR experience, ideally in consumer electronics or technology.
• Exceptional storytelling and messaging skills with differentiated narratives.
• Strong media network across Tier-1 to Tier-3 outlets and media intelligence.
• Proven success driving product launches and thought-leadership initiatives.
• Proficient in PR analytics and performance measurement to optimize campaigns.

Responsibilities

• Lead end-to-end PR strategy and execution for new product launches.
• Craft compelling storytelling and differentiated messaging for top-tier coverage.
• Build and maintain relationships with Tier-1 to Tier-3 media outlets.
• Develop media guides, briefing materials, and spokesperson Q&A.
• Manage product seeding and review programs with media timelines.
• Collaborate with marketing to monitor sentiment and optimize brand image.
• Align PR with company goals and cross-functional resources.
• Measure performance with share of voice, sentiment, impressions, and AI visibility tracking.

Skills

Storytelling & messaging

Media relations

PR analytics

Creative problem-solving

Organizational skills

Education

Bachelor’s degree in Marketing, Public Relations, Communications, or related field

Job description

TP-Link Systems Inc. in Irvine, CA, seeks a Public Relations Manager to lead brand storytelling, manage media outreach, and coordinate campaigns for consumer electronics launches.

You will build Tier-1 to Tier-3 media relationships, craft messaging, and measure outcomes with analytics, aiming to raise brand awareness and credibility.

Collaborate with marketing, sales, and product teams; requires a Bachelor's degree and 3+ years in PR.