Strategic Tech PR Lead for Global Launch Campaigns

Socket.dev; Irvine (CA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401k contributions

15 days vacation

11 paid holidays

Bi-annual pay raises

Gym membership

Team-building events

Job summary

TP-Link Systems Inc. in the United States is seeking a Public Relations Manager who will shape storytelling and raise brand credibility through high-impact communications.

You will lead PR strategy for product launches, coordinate messaging, and build strong relationships with media across Tier-1 to Tier-3 outlets to secure coverage. Collaborating with marketing and product teams, you’ll monitor sentiment, translate insights into actions, and measure outcomes with share of voice, impressions,

Qualifications

• Bachelor’s degree in Marketing, Public Relations, Communications, or related field.
• 3+ years of PR experience in consumer electronics or technology.
• Exceptional storytelling and messaging to differentiate TP-Link’s technology.
• Strong media network to secure coverage from Tier-1 to Tier-3 outlets.
• Proven success driving product launches and thought leadership.

Responsibilities

• Lead end-to-end PR strategy and product launch communications.
• Develop compelling, media-worthy storytelling and messaging.
• Manage relationships with Tier-1 to Tier-3 media outlets.
• Create and maintain product fact sheets, Q&A, and briefing materials.
• Coordinate product seeding, samples, and review timelines.
• Collaborate with marketing to monitor sentiment and optimize brand image.
• Align PR with cross-functional goals and measure impact with data.
• Measure performance using share of voice, sentiment, impressions, and AI visibility tracking.

Skills

Storytelling

Media relations

Campaign management

Analytics

Media networking

Education

Bachelor’s degree in Marketing/Public Relations/Communications

Job description

TP-Link Systems Inc. in the United States is seeking a Public Relations Manager who will shape storytelling and raise brand credibility through high-impact communications.

You will lead PR strategy for product launches, coordinate messaging, and build strong relationships with media across Tier-1 to Tier-3 outlets to secure coverage. Collaborating with marketing and product teams, you’ll monitor sentiment, translate insights into actions, and measure outcomes with share of voice, impressions,