B2B Networking Product Marketing Specialist

TP-Link; Irvine (CA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

401k plan

Vacation days

Holidays

Gym membership

Team building events

Job summary

TP-Link Systems Inc. is seeking a Product Marketing Specialist to support the launch and growth of next-generation enterprise networking products.

The role sits at the intersection of product, marketing, and sales, translating complex technologies into clear customer value and building compelling stories to drive product adoption. You will shape market positioning, develop messaging frameworks, and execute go-to-market launches across e-commerce, retail, and digital marketing.

Qualifications

• 2+ years of product marketing experience in enterprise electronics or B2B electronics products.
• Experience supporting B2B electronics products and go-to-market initiatives.
• Strong storytelling and messaging development skills.
• Experience creating marketing assets such as product pages, launch decks, and e-commerce content.
• Ability to translate complex networking technologies into clear customer benefits.
• Excellent communication and collaboration skills; strong organizational skills.

Responsibilities

• Assist with go-to-market planning for new B2B networking products.
• Develop master launch briefs defining product story, positioning, messaging, and channels.
• Coordinate cross-functional launch execution with product, marketing, sales and e-commerce teams.
• Ensure messaging remains consistent across channels and assets.
• Translate technical features into enterprise benefits and create compelling narratives.
• Develop product landing pages, launch presentations, sales enablement materials, and digital assets.

Skills

Storytelling & messaging

Marketing assets creation

Translate tech into customer benefits

Cross-functional collaboration

Project management

E-commerce content creation

Job description

TP-Link Systems Inc. is seeking a Product Marketing Specialist to support the launch and growth of next-generation enterprise networking products.

The role sits at the intersection of product, marketing, and sales, translating complex technologies into clear customer value and building compelling stories to drive product adoption. You will shape market positioning, develop messaging frameworks, and execute go-to-market launches across e-commerce, retail, and digital marketing.