Tax Accountant - Wing Assistant

Wing Assistant - India

Berkeley (CA)

Remote

USD 65,000 - 100,000

Full time

2 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Health Insurance

Performance Incentives

Job Security

Paid Training

Inclusive Culture

Upskilling Opportunities

Remote Work

Supportive Team

Career Growth

Fun Work Environment

Holiday Pay

Job summary

Wing is seeking a Marketing Automation Specialist to join a remote team and help build automated email programs across the customer lifecycle. You will deploy drip campaigns, manage lists, track metrics, troubleshoot issues, and collaborate with design/content teams to deliver engaging templates and landing pages.

The role emphasizes data hygiene, tagging, and performance analysis to drive ROI, with opportunities for growth and flexible scheduling in a remote, international team.

Qualifications

Bachelor’s degree or professional certification in marketing or business-related courses.
2+ years in social media or 1-2 years in digital marketing.
Proven content writing or copywriting experience.
Working knowledge of content management systems.
Excellent English communication skills (written and verbal, B2 level).
Strong organizational and time management skills.
Knowledge of layouts, typography, print, and web design.
Experience with Adobe Creative Suite (Photoshop/Illustrator/Sketch/InDesign).
Compelling portfolio across diverse projects.
Able to work night shifts.

Responsibilities

Build and deploy simple drip or nurture email campaigns.
Maintain subscriber lists and ensure data hygiene (remove duplicates, proper tagging).
Assist with tracking and tagging (UTMs, campaign parameters).
Monitor automation performance metrics (open rates, CTR, conversions).
Troubleshoot basics: broken links, automation not firing.
Coordinate with design/content team for email templates and landing pages.
Design and manage lifecycle automation programs (welcome, retention, upsell, reactivation).
Implement and optimize drip/triggered flows based on user behavior.
Integrate CRM/MA platforms with tracking and events.
Analyze program performance and suggest improvements (segmentation, personalization).
Train junior staff on automation best practices; maintain SOPs and dashboards.
Define automation roadmap and evaluate new tools/integrations.

Skills

Content writing

English communication

Organizational skills

Typography basics

Graveyard shift

Education

Bachelor’s degree in marketing or business

Tools

HubSpot

ActiveCampaign

Marketo

Pardot

Salesforce

Zapier

Webhooks

Tag manager

Tableau

Job description

Please whitelist the domains "lever.co" and "hire.lever.co" with your email provider to make sure you get our emails.

Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!

Marketing Automation Specialist

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.

And we’re looking for a Marketing Automation Specialist to start immediately!

Duties And Responsibilities Include But Are Not Limited To

Build and deploy simple drip or nurture email campaigns
Maintain subscriber lists/databases; ensure data hygiene (removing duplicates, ensuring proper tags)
Assist with tracking and tagging (UTMs, campaign parameters)
Monitor automation performance metrics: open rates, click-through, conversion in simple flows
Troubleshoot basic issues: e.g. broken links in emails, automation not firing as expected
Coordinate with design/content team for email templates / landing page assets
Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation)
Implement and optimize drip / triggered flows based on user behavior or lifecycle stage
Integrate CRM or customer data platforms with other tools (web tracking, events)
Analyze performance of automation programs; recommend improvements (e.g. improved segmentation, 11. personalization)
Train or guide junior staff or interns on best automation practices
Ownership of automation documentation: SOPs, monitoring dashboards
Define the automation / martech roadmap for the company: what new tools, integrations, or processes are needed
Design and oversee predictive workflows (e.g. lead scoring, propensity modeling)
Ensure data infrastructure is robust (data accuracy, integration, real-time events)
Mentor/lead a team of automation / operations specialists
Lead cross-departmental projects: for example, personalization across email, web, app; automation of retention, loyalty programs
Regular auditing and optimization of workflows, with strong metrics tied to ROI (revenue uplift, cost savings)

Qualifications

Bachelor’s degree in any field or professional certification in marketing or business-related courses
2+ years experience in social media or 1-2 years in digital marketing
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (at least B2 level)
Solid organizational and time management skills
Knowledgeable in layouts, typography, print, and web design
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects
Able to work on a graveyard shift

Technical Requirements