Tax Accountant - Wing Assistant

Wing Assistant - India

Berkeley (CA)

On-site

USD 70,000 - 110,000

Full time

5 days ago

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Benefits offered by this job

Health Insurance

Performance Incentives

Job Security and Stability

Paid Training

Inclusive Culture

Upskilling Opportunities

100% Work-From-Home

Exceptionally Supportive Team

Opportunities for Career Growth

Fun Work Environment

Holiday & Overtime Pay

Job summary

Wing is seeking a Marketing Automation Specialist to build and optimize email campaigns, manage lists, track performance, and integrate CRM/MarTech stacks. This remote role requires hands-on experience with marketing automation platforms and strong data hygiene practices.

You will design lifecycle programs, implement triggered flows, coordinate with design/content teams, and mentor junior staff while delivering ROI-focused campaigns for a US-based schedule.

Qualifications

Bachelor’s degree or marketing/business certification.
2+ years in social media or 1-2 years in digital marketing.
Proven content writing or copywriting experience.
Working knowledge of content management systems.
Excellent English communication skills (minimum B2).
Solid organizational and time management skills.
Experience with design tools and basic layouts preferable.
Able to work a graveyard shift.

Responsibilities

Build and deploy simple drip or nurture email campaigns.
Maintain subscriber lists/databases; ensure data hygiene.
Assist with tracking and tagging (UTMs, campaign parameters).
Monitor automation performance metrics: open rates, click-through, conversions.
Troubleshoot basic issues in emails and automations.
Coordinate with design/content teams for templates and assets.
Design and manage lifecycle automation programs (welcome, retention, upsell).
Implement and optimize drip/triggered flows based on user behavior.
Integrate CRM/MarTech with analytics and web events.
Analyze performance and recommend improvements for ROI and revenue uplift.
Mentor junior staff on best automation practices.

Skills

Content writing

Copywriting

English communication

Data hygiene

CRM integration

Education

Bachelor’s degree in marketing, business, or related field

Tools

HubSpot

ActiveCampaign

Marketo

Pardot

Salesforce

Zapier

Tableau

Job description

Disclaimer

This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!

Marketing Automation Specialist

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.

And we’re looking for a Marketing Automation Specialist to start immediately!

Duties And Responsibilities Include But Are Not Limited To

Build and deploy simple drip or nurture email campaigns
Maintain subscriber lists/databases; ensure data hygiene (removing duplicates, ensuring proper tags)
Assist with tracking and tagging (UTMs, campaign parameters)
Monitor automation performance metrics: open rates, click-through, conversion in simple flows
Troubleshoot basic issues: e.g. broken links in emails, automation not firing as expected
Coordinate with design/content team for email templates / landing page assets
Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation)
Implement and optimize drip / triggered flows based on user behavior or lifecycle stage
Integrate CRM or customer data platforms with other tools (web tracking, events)
Analyze performance of automation programs; recommend improvements (e.g. improved segmentation, 11. personalization)
Train or guide junior staff or interns on best automation practices
Ownership of automation documentation: SOPs, monitoring dashboards
Define the automation / martech roadmap for the company: what new tools, integrations, or processes are needed
Design and oversee predictive workflows (e.g. lead scoring, propensity modeling)
Ensure data infrastructure is robust (data accuracy, integration, real-time events)
Mentor/lead a team of automation / operations specialists
Lead cross-departmental projects: for example, personalization across email, web, app; automation of retention, loyalty programs
Regular auditing and optimization of workflows, with strong metrics tied to ROI (revenue uplift, cost savings)

Qualifications

Bachelor’s degree in any field or professional certification in marketing or business-related courses
2+ years experience in social media or 1-2 years in digital marketing
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (at least B2 level)
Solid organizational and time management skills
Knowledgeable in layouts, typography, print, and web design
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects
Able to work on a graveyard shift

Technical Requirements