Marketing Automation Specialist - Wing Assistant

Wing Assistant - India

Berkeley (CA)

On-site

USD 70,000 - 110,000

Full time

5 days ago

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Benefits offered by this job

Health Insurance

Performance Incentives

Job Security and Stability

Paid Training

Inclusive Culture

Upskilling Opportunities

100% Work-From-Home

Exceptionally Supportive Team

Opportunities for Career Growth

Fun Work Environment

Holiday & Overtime Pay

Job summary

Wing is seeking a Marketing Automation Specialist to design, build, and optimize email automations and lifecycle programs. You will maintain data quality, tag campaigns, and collaborate with design and content teams to deliver effective email experiences.

The role requires strong copywriting and analytics, with 2+ years in digital marketing. This remote position supports US hours and offers career growth and training opportunities.

Qualifications

Bachelor’s degree or marketing/business certification.
2+ years in social media or 1-2 years in digital marketing.
Proven content writing or copywriting experience.
Working knowledge of content management systems.
Excellent English communication skills, both written and verbal (B2 level).
Strong organizational and time management skills.
Knowledge of layouts, typography, print, and web design.
Experience with Adobe design tools (Photoshop/Illustrator/Sketch/InDesign).
Portfolio of creative work across projects.
Able to work a graveyard shift.

Responsibilities

Build and deploy drip or nurture email campaigns.
Maintain subscriber lists and data hygiene.
Assist with tracking and tagging (UTMs, campaigns).
Monitor performance metrics (open rates, clicks, conversions).
Troubleshoot issues in emails and automation.
Coordinate with design/content teams for assets.
Design and manage lifecycle automation programs.
Implement and optimize drip/triggered flows.
Integrate CRM/data platforms with other tools.
Analyze performance and recommend improvements.
Mentor junior staff on automation practices.
Define automation/martech roadmap for the company.
Lead cross-departmental personalization projects.
Regularly audit and optimize workflows with ROI focus.

Skills

English communication

Copywriting

Content writing

Organization

Time management

Design basics

Graveyard shift readiness

Education

Bachelor’s degree or marketing cert

Tools

HubSpot

ActiveCampaign

Marketo

Pardot

Salesforce

Zapier

Webhooks

Tableau

Job description

Please whitelist the domains “lever.co” and “hire.lever.co” with your email provider to make sure you get our emails.

Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!

Marketing Automation Specialist

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one‑stop shop for companies that are looking to build world‑class teams & place their operations on autopilot.

And we’re looking for a Marketing Automation Specialist to start immediately!

Duties And Responsibilities Include But Are Not Limited To

Build and deploy simple drip or nurture email campaigns
Maintain subscriber lists/databases; ensure data hygiene (removing duplicates, ensuring proper tags)
Assist with tracking and tagging (UTMs, campaign parameters)
Monitor automation performance metrics: open rates, click-through, conversion in simple flows
Troubleshoot basic issues: e.g. broken links in emails, automation not firing as expected
Coordinate with design/content team for email templates / landing page assets
Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation)
Implement and optimize drip / triggered flows based on user behavior or lifecycle stage
Integrate CRM or customer data platforms with other tools (web tracking, events)
Analyze performance of automation programs; recommend improvements (e.g. improved segmentation, 11. personalization)
Train or guide junior staff or interns on best automation practices
Ownership of automation documentation: SOPs, monitoring dashboards
Define the automation / martech roadmap for the company: what new tools, integrations, or processes are needed
Design and oversee predictive workflows (e.g. lead scoring, propensity modeling)
Ensure data infrastructure is robust (data accuracy, integration, real‑time events)
Mentor/lead a team of automation / operations specialists
Lead cross‑departmental projects: for example, personalization across email, web, app; automation of retention, loyalty programs
Regular auditing and optimization of workflows, with strong metrics tied to ROI (revenue uplift, cost savings)

Qualifications

Bachelor’s degree in any field or professional certification in marketing or business‑related courses
2+ years experience in social media or 1-2 years in digital marketing
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (at least B2 level)
Solid organizational and time management skills
Knowledgeable in layouts, typography, print, and web design
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects
Able to work on a graveyard shift

Technical Requirements