Paid Media Specialist - Wing Assistant

Wing Assistant - India

Berkeley (CA)

On-site

USD 70,000 - 100,000

Full time

7 days ago

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Benefits offered by this job

Health Insurance

Performance Incentives

Job Security and Stability

Paid Training

Inclusive Culture

Upskilling Opportunities

100% Work-From-Home

Exceptionally Supportive Team

Opportunities for Career Growth

Fun Work Environment

Holiday & Overtime Pay

Job summary

Wing is seeking a Paid Media Specialist to drive multi-channel paid campaigns and optimize performance. The role requires hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, and GA4, with a focus on CPA/ROAS targets.

You will collaborate with design, content, and analytics teams, mentor junior staff, and report findings to senior management. This is a fully remote position offering growth opportunities and competitive incentives.

Qualifications

Bachelor’s degree or equivalent in marketing or business.
2+ years experience in social media or 1-2 years in digital marketing.
Proven content writing or copywriting experience.
Working knowledge of content management systems.
Excellent English communication skills (B2+).
Solid organizational and time management skills.
Experience with design tools like Photoshop/Illustrator.

Responsibilities

Define and oversee the full performance marketing strategy aligned with business goals.
Manage multi-channel paid media operations and ensure KPI alignment.
Lead high-scale campaign tests and implement optimization automation.
Forecast budgets, manage pacing, and track ROI across channels.
Mentor and develop team members in campaign management and analysis.
Integrate performance data with CRM, analytics, and reporting systems.
Monitor platform changes and guide paid media evolution.
Report performance and strategic recommendations to senior management.
Plan and execute end-to-end paid campaigns across platforms.
Optimize campaigns to hit CPA, ROAS, CTR, and conversion targets.
Design and execute creative/audience tests to identify scalable tactics.
Analyze results and refine strategies based on performance patterns.
Manage budgets, pacing, and channel allocations.
Provide actionable insights to stakeholders with reports.
Collaborate with design/content/analytics teams on assets and copy.

Skills

Copywriting

Digital marketing

English communication

Content Management

Analytics

Team collaboration

Education

Bachelor's degree in Marketing or related

Professional marketing certification

Tools

Google Ads

Meta Ads Manager

TikTok Ads

GA4/Google Analytics

Supermetrics

Asana

Trello

Monday.com

Photoshop

Illustrator

Job description

Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!

Paid Media Specialist (Remote)

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.

And we're looking for a Paid Media Specialist to start immediately!

Google Tag Manager

Duties And Responsibilities Include But Are Not Limited To

Define and oversee the full performance marketing strategy aligned with business goals
Manage multi-channel paid media operations, ensuring alignment with growth KPIs
Lead high-scale campaign tests and implement automation for optimization
Forecast budgets, manage pacing, and track ROI across all channels
Mentor and develop team members in campaign management and analysis
Integrate performance data with CRM, analytics, and business reporting systems
Monitor new technologies, privacy changes, and platform algorithms to guide the company's paid media evolution
Report campaign performance and strategic recommendations directly to senior management
Plan and execute end-to-end paid campaigns across multiple platforms
Optimize campaigns to achieve target metrics (CPA, ROAS, CTR, conversion rate)
Design and execute creative and audience tests to identify scalable tactics
Analyze campaign results, identify performance patterns, and refine strategies
Manage campaign budgets, pacing, and channel allocations
Provide performance reports with actionable insights to stakeholders
Collaborate closely with design, content, and analytics teams to align on creative and conversion goals
Assist in setting up and launching paid ad campaigns (audiences, budget, targeting, creatives)
Monitor campaign performance daily or weekly; flag anomalies or underperforming ads
Execute simple optimizations (pause poor performers, adjust bids, refresh creatives)
Coordinate with creative and content teams for ad assets and copy
Generate basic campaign performance reports and track KPIs
Stay updated on advertising platform changes, trends, and best practices
Maintain organized campaign documentation and budget trackers

Qualifications

Bachelor's degree in any field or professional certification in marketing or business-related courses
2+ years experience in social media or 1-2 years in digital marketing
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (at least B2 level)
Solid organizational and time management skills
Knowledgeable in layouts, typography, print, and web design
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects
Able to work on a graveyard shift

Technical Requirements