Tasting Room Sales Associate

Tasting Room Expo; Healdsburg (CA); On-site; USD 21,000 - 30,000; Part time

Job summary

Tasting Room Expo is seeking a friendly Tasting Room Sales Associate to join our team on Saturdays and/or Sundays. You will welcome guests, guide tastings, share our story, and help create memorable experiences at partner wineries.

You should have a passion for wine, enjoy engaging with guests, and be able to handle sales using POS, maintain the tasting room, and work with a team to deliver outstanding customer service.

Qualifications

• Must be at least 21 years old.
• Exceptional guest service skills and wine enthusiasm.
• Excellent verbal and written communication with guests.
• Strong interpersonal awareness and relationship management.
• Weekend availability; occasional holidays/events as needed.
• Professional appearance and ability to work independently or in a team.
• Ability to obtain SB certification within 60 days of hire.

Responsibilities

• Greet guests immediately and provide engaging experiences to build brand loyalty.
• Maintain attractive tasting room displays reflecting brand standards.
• ID guests and serve samples in various settings while ensuring legal compliance.
• Educate guests about wines, winemaker, brand history, and properties.
• Promote product sales; encourage club membership and add-on purchases.
• Accurately use POS and winery systems; transaction posting and end-of-day reports.
• Support teamwork through clear communication and collaboration.
• Follow policies and procedures; perform opening/closing duties and housekeeping.
• Handle restocking, table setup, and general tasting room operations.
• Adapt to events and external locations during special occasions.

Skills

Guest service

Wine knowledge

Verbal communication

Teamwork

Attention to detail

Education

High School diploma or GED

Tools

POS systems

Microsoft Office

Job description

We’re looking for a friendly, customer service focused Tasting Room Sales Associate to join our team Saturdays and/or Sundays. In this role, you’ll be welcoming guests to our wineries, guiding guests through tastings, sharing our story, and helping create memorable experiences. If you are passionate about wine and enjoy engaging with people, we'd like to meet you!

ESSENTIAL DUTIES & RESPONSIBILITIES

• Ensures that all guests are greeted immediately upon entry to the tasting room and provided with experiences that will build brand loyalty.
• Maintains the tasting rooms physical setting to reinforce brand standards by ensuring that displays of products are attractive and well maintained.
• ID's guests to ensure they are of legal age to consume alcohol and serves samples for guests in both individual and group settings.
• Shares appropriate information and educates guests about our wines, winemaker, brand history, sister wineries and lodging properties.
• Promotes the sale of our products, proactively pursues sales opportunities, asks for the sale, and encourages customers to purchase our products and join the club.
• Accurately uses POS registers and other winery systems to transact sales and maintain tasting room inventory, completes end of day reports, reconciles daily sales, and posts transactions.
• Fosters teamwork by working and communicating with others in a collaborative and respectful way.
• Receptive to feedback and communicates concerns in a constructive manner.
• Demonstrates personal accountability in following all company policies and procedures.
• Performs opening and closing procedures, which include, but is not limited to: setup and breakdown of tables, chairs and all items related to tasting room operations.
• Performs various housekeeping duties, including, but not limited to, sweeping, emptying of trash receptacles, washing and polishing glassware, cleaning restrooms, etc.
• Performs other duties and responsibilities as assigned.

MINIMUM QUALIFICATIONS

• Must be at least 21 years of age.
• Exceptional guest service skills.
• First-hand knowledge of, appreciation and passion for wine and wine-related topics.
• Excellent verbal and written communication skills with the ability to speak clearly and confidently with guests.
• Strong interpersonal awareness, relationship management and influencing skills.
• Must work weekends and occasional holidays and events as required and extended hours as needed.
• Present a professional appearance and demeanor.
• Able to work well as part of a team and also independently.
• Self-motivated and goal-oriented.
• Able to obtain (within 60 days of hire) and maintain a Responsible Beverage Server and Safe Food Handler certification.
• Must be able to work alone in the tasting room as needed.

EDUCATION & EXPERIENCE

• High School diploma or GED required. One or more years of experience in the same or similar position in the wine industry preferred.

LANGUAGE SKILLS

• Fluent in English in both oral and written formats. Multi-lingual preferred. Able to communicate in a professional and effective manner at all times.

MATHEMATICAL SKILLS

• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Able to identify and resolve discrepancies.

REASONING ABILITY

• Able to understand, follow instructions, and ask clarifying questions when needed. Able to analyze information and make sound decisions/recommendations based on same.

COMPUTER SKILLS

• Proficient with point-of-sale and Microsoft Office Suite preferred.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee must work in while performing the essential functions of this job. While performing the duties of this job, the employee is regularly working in a combination of environments, including the tasting room, a temperature-controlled wine storage area, and outside areas, including an outdoor patio. Employees will be exposed to varying temperatures and conditions when working outdoors. The employee may occasionally work at other locations during special events. The noise level in the work environment is generally low. Events may have a higher noise level.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be performed by an employee to successfully perform the essential functions of this job. A reasonable accommodation, if available, may be made to enable individuals with disabilities to perform the essential functions. While performing the essential duties of this job, the employee is regularly required to use hands, fingers, and arms to lift/carry/move/stack, grasp, reach, lower, open, and close. Must be able to accurately operate a POS system, standard office and kitchen equipment, perform various housekeeping duties, read, write, type, smell, taste, see, listen/hear, and speak. The employee is required to stand, move, and walk for prolonged periods of time. The employee must be able to squat, lift, move, carry and stack 50 pounds on a repetitive basis, climb stairs, set up/break down tables, chairs, and umbrellas. The employee may occasionally be required to sit, stoop, kneel and crouch.

Wilson Artisan Wineries and its affiliate Companies are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, national origin, ancestry, creed, religion, physical or mental disability, medical condition, genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation, transgender status, age, military or veteran status, or any other basis protected by applicable law.