Tasting Room Manager

Tasting Room Expo; Healdsburg (CA); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid holidays

Discretionary bonus potential

Job summary

Gary Farrell Winery is seeking an experienced Tasting Room Manager to lead our hospitality team and oversee all tasting room operations. This hands-on role focuses on memorable guest experiences, sales growth, and keeping operations smooth in a scenic Healdsburg setting.

Ideal candidates bring 3+ years of supervisory winery experience, strong leadership, and comfort with POS/CRM systems. Weekend availability required; Health benefits and a robust benefits package accompany a competitive salary.

Qualifications

• At least three years of supervisory or leadership experience in a winery tasting room or similar hospitality environment.
• Proven ability to coach and motivate teams to reach goals while maintaining a positive culture.
• Strong organizational skills and the ability to juggle priorities in a fast-moving environment.
• Comfort with POS/CRM systems and technology; Tock, C7, and RedChirp experience are a plus.

Responsibilities

• Lead the team: hire, train, schedule, coach, and support hospitality staff while creating a positive, high-performing environment.
• Drive the business: focus on wine sales, club growth, guest engagement, and monthly goals while tracking performance.
• Own front-of-house operations: manage scheduling, reservations, staffing, inventory, menus, cash handling, and procedures.
• Create exceptional guest experiences: set the standard for gracious hospitality and handle guest needs.
• Keep the team informed: lead meetings and ensure staff have necessary information and tools.
• Collaborate cross-functionally: work with DTC and other teams to grow visitation and customer relationships.

Skills

Leadership

Team coaching

Hospitality focus

POS/CRM familiarity

Sales focus

Tools

Tock

C7

RedChirp

Job description

Gary Farrell Winery is looking for an enthusiastic, experienced Tasting Room Manager to lead our hospitality team and oversee all aspects of our tasting room operations. This is a hands‑on leadership role for someone who loves creating memorable guest experiences, knows how to motivate a team, isn't afraid of a sales goal, and can keep all the moving pieces moving in the right direction. And the view from your office isn't too bad either.

A LITTLE ABOUT US

At Gary Farrell Winery, we believe wine is about discovery, connection, and having something worth opening and sharing. From our home in the Russian River Valley, we craft Pinot Noir and Chardonnay that showcase a true sense of place, working with some of the region's most celebrated vineyards and growers. Curiosity, commitment, and delight guide how we show up every day - from the way we craft our wines to the way we connect with our customers.

We're a small, collaborative team that works hard, celebrates wins, jumps in when someone needs help, and genuinely enjoys what we do. We're also proud to have been named a Best Place to Work for two years in a row by the North Bay Business Journal.

WHAT YOU'LL DO

You'll own the day‑to‑day operation and performance of the tasting room while leading a talented hospitality team. You're part coach, part operator, part salesperson, part problem‑solver.

• Lead the team. Hire, train, schedule, coach, and support our hospitality staff while creating a positive, collaborative, high‑performing work environment.
• Drive the business. Keep the team focused on wine sales, wine club growth, guest engagement, and monthly goals while tracking performance and finding new opportunities to improve results.
• Own the front‑of‑house operation. Manage scheduling, reservations, staffing, inventory, tasting menus, daily procedures, cash handling, supplies, and all the behind‑the‑scenes details that keep the tasting room running smoothly.
• Create exceptional guest experiences. Set the standard for gracious, approachable hospitality and step in when needed, whether that's welcoming a guest, helping with a tasting, solving a problem, or celebrating a special occasion.
• Keep everyone connected. Lead team meetings, communicate what's happening each day, and make sure the hospitality team has the information and tools they need to succeed.
• Be part of the bigger picture. Collaborate with DTC and cross‑functional team members on initiatives that grow visitation, strengthen customer relationships, and make Gary Farrell an amazing place to visit.

WHO WE'RE LOOKING FOR

We're looking for a strong leader who loves hospitality, understands that sales and great guest experiences can absolutely go hand‑in‑hand, and wants to be part of a happy, high‑performing team.

This is a hands‑on management role with weekend availability required. The desired schedule is Thursday through Monday, and occasional evenings and holidays will also be required based on business need.

Ideally, you bring:

• At least three years of supervisory or leadership experience in a winery tasting room or similar hospitality environment.
• A track record of coaching and motivating teams to reach goals while maintaining a positive culture.
• Strong organizational skills and the ability to juggle priorities in a fast‑moving environment.
• A warm, confident, and approachable hospitality style.
• Good judgment, strong problem‑solving skills, and the ability to stay calm when things get busy.
• Comfort with POS/CRM systems and technology; Tock, C7, and RedChirp experience are a plus.

We're proud to have been recognized as a Best Place to Work, but what matters most to us is the culture behind that recognition: people who care about each other, take pride in what they do, celebrate successes together, and aren't afraid to have a little fun along the way. If you're excited about building a great team, creating memorable experiences, growing a business, and helping guests discover something new in their glass, we'd love to meet you.

LOCATION & COMPENSATION

• Full‑time, onsite role based in Healdsburg, CA
• Salary: $80,000–$95,000 plus discretionary bonus potential*
• Health benefits including medical/dental/vision/wellness programs, disability and life insurance, Flexible Spending Account, and a company‑sponsored Health Reimbursement Account
• Generous vacation and sick time
• 13 paid holidays
• 401(k) plan with annual company contribution
• Employee wine allocations and discounts

*The salary range reflects the company’s good‑faith estimate of what we reasonably expect to pay for this position upon hire. Placement within the range depends on experience and qualifications, and compensation growth opportunities may be available based on performance within the role.

NOTICE TO THIRD PARTY AGENCIES

No recruiters or employment agencies, please. In the event that a recruiter or agency submits a resume or candidate without a previously signed Recruiting Services Agreement for this role, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.