Tasting Room and Sales Specialist

Tasting & Tap Room Expo; Napa (CA); On-site; USD 50,000 - 80,000; Full time

Job summary

Ashes & Diamonds is seeking a Wine Sales & Membership Specialist to join the Napa hospitality team. Build relationships, guide guest experiences, and convert engagement into wine sales and club enrollments.

The role emphasizes delivering memorable guest experiences while achieving strong commercial results, with workdays on Saturday, Sunday, and Monday.

Qualifications

• 2+ years in winery, luxury hospitality, fine dining, or sales-driven guest experience roles.
• Demonstrated success in wine sales, memberships, or revenue-focused environments.
• Strong wine knowledge with ongoing curiosity and learning mindset.
• Ability to thrive in fast-paced, guest-facing service.
• Availability Fridays, Saturdays, and Sundays required.

Responsibilities

• Lead Elevated Guest Experiences
• Read guests intuitively and tailor experiences in real time.
• Create an environment that feels welcoming, effortless, and distinctly memorable.
• Confidently guide guests toward premium wine purchases and club enrollment.
• Consistently achieve strong individual sales and conversion performance.
• Cultivate repeat guests and long-term brand advocates.
• Serve as an ambassador of Ashes & Diamonds both on-site and at select off-site engagements.
• Continuously deepen wine knowledge, storytelling ability, and sales expertise.
• Energized by performance and take pride in strong results.
• Naturally build trust and connection with a wide range of guests.
• Comfortable recommending premium wines with confidence.
• Balance warmth, professionalism, and commercial awareness.
• View hospitality as both craft and career.

Skills

Wine sales

Membership programs

Guest service

Hospitality knowledge

Availability weekends

Job description

At Ashes & Diamonds, hospitality is artistry - and sales are the natural result of exceptional experiences delivered with confidence and intention.

We are seeking a polished, highly motivated Wine Sales & Membership Specialist to join our hospitality team. This role is designed for professionals who excel at building relationships, guiding guest experiences, and consistently converting engagement into meaningful wine sales and long-term membership loyalty.

This is an opportunity for experienced hospitality professionals who take ownership of their performance, thrive in a dynamic environment, and take pride in delivering both memorable guest experiences and strong commercial results.

Work days are Saturday, Sunday, and Monday.

Your Responsibilities

Lead Elevated Guest Experiences

• Host personalized tastings that reflect the style, philosophy, and energy of Ashes & Diamonds.
• Read guests intuitively and tailor experiences in real time.
• Create an environment that feels welcoming, effortless, and distinctly memorable.

Drive Wine Sales & Membership Growth

• Confidently guide guests toward premium wine purchases and club enrollment.
• Consistently achieve strong individual sales and conversion performance.
• Cultivate repeat guests and long-term brand advocates.

Represent the Brand

• Serve as an ambassador of Ashes & Diamonds both on-site and at select off-site engagements.
• Continuously deepen wine knowledge, storytelling ability, and sales expertise.

Show your Passion

• Energized by performance and take pride in strong results.
• Naturally build trust and connection with a wide range of guests.
• Comfortable recommending premium wines with confidence.
• Balance warmth, professionalism, and commercial awareness.
• View hospitality as both craft and career.

Qualifications

• 2+ years in winery, luxury hospitality, fine dining, or sales-driven guest experience roles.
• Demonstrated success in wine sales, memberships, or revenue-focused environments.
• Strong wine knowledge with ongoing curiosity and learning mindset.
• Ability to thrive in fast-paced, guest-facing service.
• Availability Fridays, Saturdays, and Sundays required.

Physical Requirements

• Ability to lift and move up to 50 lbs.
• Ability to stand for extended periods.
• Ability to bend, reach, and move dynamically throughout service.

Ashes & Diamonds offers a modern approach to Napa Valley hospitality - combining thoughtful design, serious wines, and genuine connection. We believe exceptional hospitality professionals deserve an environment where performance, professionalism, and personality are equally valued.

Join a team where great hospitality drives lasting relationships - and great relationships drive results.