Hospitality & Brand Experience Lead

Tasting Room Expo; California, Northern (MO, KY); Hybrid; USD 35,000 - 60,000; Full time

Job summary

Tasting Room Expo in Saint Helena, CA is seeking a dynamic hospitality professional to lead guest experiences, storytelling, and sales at our tasting room. You will host tastings, build authentic relationships, and convert guests into wine club members while expanding our Napa Valley presence.

This role emphasizes weekend availability, energy, and collaboration with winery partners to create memorable events and drive community engagement.

Qualifications

• Experience in Napa Valley hospitality and wine sales.
• Ability to host tastings and events.
• Excellent storytelling and relationship-building skills.
• Weekend availability and physical stamina for standing and light lifting.

Responsibilities

• Host & captivate guests through our vineyards, craft, and history.
• Convert guests into wine club members and lifelong collectors.
• Build a personal following and encourage visits.
• Oversee daily tasting room hospitality and guest flow to keep experiences vibrant.

Skills

Hospitality Experience

Wine Sales

Storytelling

Brand Ambassadors

Tools

TOCK

POS Systems

Wine CRM

Job description

Location: Saint Helena, CA | Napa Valley
Type: Full-Time (Weekends & Select Events)
Culture: People-First, Collaborative
Bring Your Energy, Share Our Story, and Build a Community

What You’ll Champion

1. The Spotlight: Guest Experience, Storytelling & Sales

• Host & Captivate: Take guests on an unforgettable journey through our vineyards, craft, and history making every visit feel exclusive, warm, and personal.
• Inspire Brand Loyalty: Use your natural charm and authentic recommendations to seamlessly convert guests into wine club members and lifelong collectors.
• Build Your Personal Following: Cultivate your own network of devoted guests who book visits specifically to see you and introduce their inner circles to our brand.
• Keep the Flow Effortless: Oversee daily tasting room hospitality, guest flow, and touchpoints so every experience feels vibrant and seamless.

2. The Connector: Napa Valley Outreach & Partnerships

• Be the Brand Ambassador: Get out into the community and represent our winery at industry tastings, local events, and valley gatherings.
• Cultivate Local Partnerships: Build magnetic relationships with top Napa concierges, drivers, hotel directors, and restaurant partners who will be thrilled to send their guests directly to you.
• Expand Our Reach: Brainstorm creative ways to put our wines front and center across the valley.

3. The Energy: Team Camaraderie & Event Magic

• Ignite Team Spirit: Lead by example with infectious positivity. Share your wine knowledge, celebrate team wins, and mentor team members to sell with confidence and authenticity.
• Bring Events to Life: Host memorable member gatherings, private library tastings, and release parties that guests talk about long after the glasses are cleared.
• Own the Floor: Jump into logistics, daily operations, and customer follow-up with a proactive, "we win together" mindset.

Who You Are

• A Natural People Person: You thrive on conversation, read the room effortlessly, and make every person feel like the most important guest in Napa Valley.
• Authentic: You understand that great sales aren't aggressive or pushy—they stem from genuine passion, enthusiasm, and great storytelling.
• A Supportive Teammate: You bring optimism, fun, and encouragement to the floor, elevating the morale and performance of everyone around you.
• Connected & Curious: You love the Napa Valley hospitality scene and get excited about networking with partners and industry peers.
• Action-Oriented & Adaptable: You don’t wait around to be told what to do; you step in, solve problems with a smile, and keep the energy moving forward.

Why You’ll Love It Here

• Uncapped Recognition & Rewards: Competitive base compensation plus commissions on wine sales and club sign-ups, gratuities, and generous wine perks. When you win, you reap the rewards.
• A Real Voice: Working directly with winery leadership in a family-owned setting means your ideas, creative outreach strategies, and feedback are heard and implemented quickly.
• Variety: No monotonous office cubicles. Your week is a blend of lively tasting floor hosting, community networking, event hosting, and team mentorship.
• Career Growth: Expand your footprint in the Napa wine industry with meaningful leadership visibility and brand ownership.

The Essentials

• Demonstrated hospitality and wine sales experience (Napa Valley network a strong plus).
• Tech-comfortable (experience with POS, TOCK, or wine CRMs is ideal).
• Weekend availability and physical stamina to stay on your feet and lift up to 50 lbs.
• An authentic love for wine, people, and creating unforgettable memories.

Ready to Lead the Experience?
If you're ready to share great wine, inspire a team, and build a dedicated following in the heart of Saint Helena, we’d love to meet you.