Talent Marketing Lead: Americas Activation & Automation

Amazon Inc.; Arlington (VA); Vor Ort; USD 118.000 - 160.000; Vollzeit

Benefits dieser Stelle

Health insurance

401(k) matching

Paid time off

Parental leave

RSUs

Zusammenfassung

Amazon.com Services LLC is seeking a Talent Marketing Manager to own the Americas marketing strategy, activation logic, and integrated campaign planning. You will drive automation, data-driven decisions, and cross-functional orchestration to scale impact across the US, Canada, Mexico, Brazil, and beyond.

You will onboard internal clients to the standard activation process and translate marketing performance data into executive strategy, influencing senior leadership and investment priorities

Qualifikationen

• 6+ years of professional non-internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Aufgaben

• Activation Strategy & Risk Management: Define the framework for weekly activation logic across Americas fulfillment sites.
• Integrated Campaign Planning & Execution: Own annual integrated campaign plans for the Americas and test during low-volume periods.
• Cross-Functional Orchestration: Lead collaboration with Creative, Performance Marketing, Journey Orchestration and Stakeholders.
• Performance Optimization & Marketing Strategy: Set channel mix, spend efficiency, and fill rate improvement.
• Pacing & Spend Governance: Manage pacing, ramp-downs, pauses, and escalation thresholds.
• Automation & Process Improvement: Drive adoption of automation for campaign planning and reduce manual processes.
• Executive Reporting & Stakeholder Influence: Own weekly leadership narratives and guide investment priorities.

Kenntnisse

Marketing experience

Data interpretation

Cross-functional collaboration

Campaign planning

Tools

Excel

Tableau

Campaign management platforms

Marketing automation tools

Jobbeschreibung

Amazon.com Services LLC is seeking a Talent Marketing Manager to own the Americas marketing strategy, activation logic, and integrated campaign planning. You will drive automation, data-driven decisions, and cross-functional orchestration to scale impact across the US, Canada, Mexico, Brazil, and beyond.

You will onboard internal clients to the standard activation process and translate marketing performance data into executive strategy, influencing senior leadership and investment priorities