Global Talent Marketing Lead – Activation & Campaigns

Amazon Inc.; Seattle (WA); On-site; USD 142,000 - 192,000; Full time

Job summary

Amazon.com Services LLC is seeking a Talent Marketing Manager to lead activation management, integrated marketing, and campaign planning across Workforce Staffing's global hiring portfolio. You will translate hiring needs into marketing goals, prioritize marketing support, and drive automation and data-driven decisions to improve fill rate and performance.

You will collaborate with cross-functional teams, manage weekly pacing and spend governance, and communicate results to senior leadership

Qualifications

• Experience using data and metrics to measure impact and determine improvements
• Experience in marketing or marketing research
• Experience presenting metrics and progress to goal to senior leadership
• Experience driving direction and alignment with cross-functional teams
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Responsibilities

• Performance Optimization & Marketing Strategy: Define the annual marketing strategy and plan the direction for channel mix, spend efficiency, fill rate improvement, and labor order trajectory across your portfolio.
• Activation Strategy & Risk Management: Own the strategic framework for weekly marketing activation logic across assigned markets, including application need assessments and override governance.
• Integrated Campaign Planning & Execution: Own annual integrated campaign plans for assigned markets, with focus on low-volume testing and readiness for hiring events.
• Cross-Functional Orchestration: Drive collaboration with Performance Marketing, Journey Orchestration, Creative, Talent Engagement, Analytics, and Business stakeholders.
• Pacing & Spend Governance: Oversee daily pacing reviews and spend governance; manage escalation thresholds.
• Stakeholder Communication & Alignment: Deliver weekly and monthly leadership deep dives; align on fill-rate risk and marketing actions.
• Application Quality & Fill Rate Improvement: Monitor performance against goals and optimize for fill rate and cost per hire.
• Automation & Process Improvement: Develop mechanisms to improve activation efficiency and automate campaign planning processes.

Skills

Data-driven decisions

Marketing experience

Executive communication

Cross-functional collaboration

Excel/Tableau basics

Tools

SQL

Job description

Amazon.com Services LLC is seeking a Talent Marketing Manager to lead activation management, integrated marketing, and campaign planning across Workforce Staffing's global hiring portfolio. You will translate hiring needs into marketing goals, prioritize marketing support, and drive automation and data-driven decisions to improve fill rate and performance.

You will collaborate with cross-functional teams, manage weekly pacing and spend governance, and communicate results to senior leadership