Talent Brand & Social Lead for AI Engineers

nooks; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Nooks is seeking a Social and Talent Brand Manager to own our social presence and showcase what it’s like to build at Nooks for engineers and researchers. You’ll lead LinkedIn, X and expanding to Instagram/TikTok, crafting short-form content and authentic culture stories.

You’ll report to the Head of Communications & Content and work with Engineering, Nooks Research, Recruiting, Brand Design, Product Marketing and the executive team to turn work into shareable content and build a strong employer

Qualifications

• 5+ years of experience in social media, talent or employer brand, or content marketing at a technology company.
• A track record of growing social channels, including launching new ones, with results you can show.
• Native fluency in LinkedIn, X, Instagram and TikTok, and a clear sense of what works on each.
• Hands-on skill creating short-form video and social content, and comfort using AI and creative tools to produce it quickly.
• A knack for telling people and culture stories that feel authentic, and the ability to work closely with engineers and researchers to get them right.
• Strong writing, sharp creative instincts and a high bar for brand.
• A data-driven approach to growing audiences and measuring impact.

Responsibilities

• Own and grow our social channels.
• Own the strategy, content calendar and day-to-day publishing for Nooks on LinkedIn and X.
• Launch and grow new channels, starting with Instagram and TikTok, with a clear point of view on how Nooks shows up on each.
• Create native, short-form content, including video, behind-the-scenes moments, threads and timely posts that people want to share.
• Move quickly on cultural and industry moments while holding a high bar for the brand.
• Build our talent brand.
• Define how Nooks shows up as an employer, especially for engineers and AI researchers, consistent with the Nooks brand.
• Partner with Recruiting on talent campaigns, the Careers page and the stories that bring our team and culture to life.
• Create buzzy talent brand moments, online and in our hubs in San Francisco, Seattle and New York.
• Make our people the story.
• Partner with Engineering and Nooks Research to turn their work into content people want to share, such as demos, behind-the-scenes clips, explainers and moments from talks.
• Make our engineers and researchers the faces of Nooks on social, and help them build their own presence.
• Run an employee advocacy program that helps the team share their work and refer great people.
• Amplify our biggest moments.
• Partner with Communications, Product Marketing and Field on social for launches, events, research and executive thought leadership.
• Work with Brand Design and video partners to produce creative at speed, using AI tools to move faster.
• Measure what matters.
• Track audience growth, engagement and reach, plus careers traffic and the volume and quality of applicants that social brings in.
• Use what you learn to sharpen content, formats and channel mix.

Skills

5+ years exp

Growth track record

Platform fluency

Video content

Storytelling

Data-driven

Job description

Nooks is seeking a Social and Talent Brand Manager to own our social presence and showcase what it’s like to build at Nooks for engineers and researchers. You’ll lead LinkedIn, X and expanding to Instagram/TikTok, crafting short-form content and authentic culture stories.

You’ll report to the Head of Communications & Content and work with Engineering, Nooks Research, Recruiting, Brand Design, Product Marketing and the executive team to turn work into shareable content and build a strong employer