Talent Brand & Social Growth Lead

Nooks; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Nooks is seeking a Social and Talent Brand Manager to own our social presence and help make Nooks one of the places top engineers and AI researchers want to work. You’ll lead content across LinkedIn, X, Instagram, and TikTok and partner with engineering, recruiting and design.

You will define employer branding, run talent campaigns, turn engineering work into shareable content, and manage an employee advocacy program while measuring impact to sharpen our channels.

Qualifications

• 5+ years in social media, talent or employer brand at a technology company.
• Track record of growing social channels, including launching new ones, with visible results.
• Native fluency in LinkedIn, X, Instagram and TikTok, with clear channel-specific understanding.
• Hands-on skill creating short-form video and social content, using AI/creative tools to move quickly.
• Ability to tell people and culture stories authentically and collaborate with engineers/researchers.
• Strong writing and a high bar for brand quality.
• Data-driven approach to growing audiences and measuring impact.

Responsibilities

• Own and grow our social channels across LinkedIn and X, with expansion to Instagram and TikTok.
• Define how Nooks shows up as an employer, especially for engineers and AI researchers.
• Partner with Recruiting on talent campaigns and the Careers page.
• Turn engineering and research work into shareable content—demos, behind-the-scenes clips, explainers.
• Run an employee advocacy program to amplify team stories and referrals.
• Collaborate on launches, events, and executive thought leadership; produce content with brand and video partners.

Skills

Social media strategy

Talent branding

Content marketing

Video content creation

Data-driven growth

Job description

Nooks is seeking a Social and Talent Brand Manager to own our social presence and help make Nooks one of the places top engineers and AI researchers want to work. You’ll lead content across LinkedIn, X, Instagram, and TikTok and partner with engineering, recruiting and design.

You will define employer branding, run talent campaigns, turn engineering work into shareable content, and manage an employee advocacy program while measuring impact to sharpen our channels.