Social and Talent Brand Manager

Nooks; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Nooks is seeking a Social and Talent Brand Manager to own our social presence and help make Nooks one of the places top engineers and AI researchers want to work. You’ll lead content across LinkedIn, X, Instagram, and TikTok and partner with engineering, recruiting and design.

You will define employer branding, run talent campaigns, turn engineering work into shareable content, and manage an employee advocacy program while measuring impact to sharpen our channels.

Qualifications

• 5+ years in social media, talent or employer brand at a technology company.
• Track record of growing social channels, including launching new ones, with visible results.
• Native fluency in LinkedIn, X, Instagram and TikTok, with clear channel-specific understanding.
• Hands-on skill creating short-form video and social content, using AI/creative tools to move quickly.
• Ability to tell people and culture stories authentically and collaborate with engineers/researchers.
• Strong writing and a high bar for brand quality.
• Data-driven approach to growing audiences and measuring impact.

Responsibilities

• Own and grow our social channels across LinkedIn and X, with expansion to Instagram and TikTok.
• Define how Nooks shows up as an employer, especially for engineers and AI researchers.
• Partner with Recruiting on talent campaigns and the Careers page.
• Turn engineering and research work into shareable content—demos, behind-the-scenes clips, explainers.
• Run an employee advocacy program to amplify team stories and referrals.
• Collaborate on launches, events, and executive thought leadership; produce content with brand and video partners.

Skills

Social media strategy

Talent branding

Content marketing

Video content creation

Data-driven growth

Job description

About Nooks.ai:

Nooks is an applied AI lab building revenue agents that power some of the fastest growing companies in the world. We build AI agents that operate across the full revenue lifecycle, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals.

Today, over 2000 customers power their revenue growth using Nooks, including Notion, HubSpot, Cursor, and Rippling. We've raised over 70M USD from top VCs like Kleiner Perkins, and we have more than tripled ARR each year for 3 years running.

We're looking for a Social and Talent Brand Manager to own Nooks' social presence and make Nooks one of the places the best engineers and AI researchers most want to work.

You'll run Nooks on LinkedIn and X today and explore new channels like Instagram, Substack, and TikTok. You'll also own our talent brand. The people we most want to hire have their pick of AI companies, and they decide where to work based on what they see from the team, the work and the culture, much of it on social. You'll create the content that shows them what it's like to build at Nooks, in formats people actually want to watch and share.

We're looking for someone with sharp creative instincts, a feel for what's buzzy on each platform, and the curiosity to go deep with our engineers and researchers on what they're building and why it's hard. You'll report to the Head of Communications & Content and partner closely with Engineering, Nooks Research, Recruiting, Brand Design, Product Marketing and the executive team.

Responsibilities:

• Own and grow our social channels

  • Own the strategy, content calendar and day-to-day publishing for Nooks on LinkedIn and X

  • Launch and grow new channels, starting with Instagram and TikTok, with a clear point of view on how Nooks shows up on each

  • Create native, short-form content, including video, behind-the-scenes moments, threads and timely posts that people want to share

  • Move quickly on cultural and industry moments while holding a high bar for the brand

• Build our talent brand

  • Define how Nooks shows up as an employer, especially for engineers and AI researchers, consistent with the Nooks brand

  • Partner with Recruiting on talent campaigns, the Careers page and the stories that bring our team and culture to life

  • Create buzzy talent brand moments, online and in our hubs in San Francisco, Seattle and New York

• Make our people the story

  • Partner with Engineering and Nooks Research to turn their work into content people want to share, such as demos, behind-the-scenes clips, explainers and moments from talks

  • Make our engineers and researchers the faces of Nocks on social, and help them build their own presence

  • Run an employee advocacy program that helps the team share their work and refer great people

• Amplify our biggest moments

  • Partner with Communications, Product Marketing and Field on social for launches, events, research and executive thought leadership

  • Work with Brand Design and video partners to produce creative at speed, using AI tools to move faster

• Measure what matters

  • Track audience growth, engagement and reach, plus careers traffic and the volume and quality of applicants that social brings in

  • Use what you learn to sharpen content, formats and channel mix

Requirements:

• 5+ years of experience in social media, talent or employer brand, or content marketing at a technology company

• A track record of growing social channels, including launching new ones, with results you can show

• Native fluency in LinkedIn, X, Instagram and TikTok, and a clear sense of what works on each

• Hands-on skill creating short-form video and social content, and comfort using AI and creative tools to produce it quickly

• A knack for telling people and culture stories that feel authentic, and the ability to work closely with engineers and researchers to get them right

• Strong writing, sharp creative instincts and a high bar for brand

• A data-driven approach to growing audiences and measuring impact

Nice to have:

• Experience building a talent or employer brand that attracted engineering or research talent

• Experience at an AI, developer-focused or deep tech company

• A personal following or creator experience on any major platform

Equal Employment Opportunity Statement

Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.

Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.