Onsite Digital Marketing Lead (B2B, PPC/SEO)

Burnett Specialists Staffing | Recruiting; Humble (TX); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

401(k)

Healthcare Benefits

Paid Time Off (PTO)

Job summary

Burnett Specialists Staffing | Recruiting in the North Houston area seeks a Digital Marketing Manager to own and execute strategies across paid search, organic search, and AI-driven search platforms. This hands-on role focuses on generating qualified leads and measurable revenue as an individual contributor.

You will manage campaigns end-to-end, analyze performance data, and collaborate on website updates via WordPress to drive growth.

Qualifications

• 5+ years of Paid Search (PPC/SEM) experience managing Google Ads and/or Bing Ads.
• 5+ years of website analytics and reporting experience.
• 5+ years of digital marketing performance reporting experience.
• 5+ years implementing digital lead generation strategies in a B2B environment.
• Experience analyzing campaign performance and making data-driven optimization decisions.
• Experience with Google Analytics, tracking tools, reporting dashboards, and CRM systems.
• Experience with WordPress or similar CMS platforms.

Responsibilities

• Paid Search Marketing (Primary Focus): Lead, develop, implement, and optimize paid search campaigns across Google Ads and Bing Ads.
• Improve campaign performance through keyword strategy, ad testing, bidding optimization, audience targeting, and landing page recommendations.
• Website Analytics & Reporting: Analyze website traffic, user behavior, conversion data, and campaign performance; develop monthly, quarterly, and annual digital marketing reports.
• SEO & AI Search Optimization: Support ongoing SEO initiatives; assist with AI and LLM optimization efforts; stay current on emerging AI trends.
• Website & Content Support: Collaborate on website updates, work within WordPress or similar CMS platforms; support digital content initiatives.

Skills

Paid Search

Google Ads

Bing Ads

Website Analytics

Conversion Optimization

Marketing Performance Reporting

WordPress CMS

CRM Tools

AI/LLM Marketing Trends

Tools

Google Analytics

CRM Systems

WordPress

Google Data Studio

Job description

Burnett Specialists Staffing | Recruiting in the North Houston area seeks a Digital Marketing Manager to own and execute strategies across paid search, organic search, and AI-driven search platforms. This hands-on role focuses on generating qualified leads and measurable revenue as an individual contributor.

You will manage campaigns end-to-end, analyze performance data, and collaborate on website updates via WordPress to drive growth.