SVP, Planning

MissionOne Media; United States; Remote; USD 220,000 - 360,000; Full time

Job summary

MissionOne Media seeks a Senior VP of Media Planning to lead and elevate integrated media planning across a portfolio of enterprise and growth accounts. The role reports to the EVP and drives growth while strengthening client partnerships and industry leadership.

This leader combines deep planning expertise with business acumen, shaping how media strategy integrates with creative and analytics, and mentoring a team of Directors, Supervisors, and Planners.

Qualifications

• 12+ years of media planning experience with leadership responsibilities.
• Proven ability to lead integrated media planning across traditional and digital channels.
• Demonstrated success driving organic growth and contributing to new business wins.
• Strong understanding of audience strategy, analytics, and marketplace dynamics.
• Executive presence with exceptional written, verbal, and presentation skills.
• Deep knowledge of planning tools such as Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline.
• Experience operating in a fast‑paced, collaborative agency environment.

Responsibilities

• Lead the development and deployment of integrated media plans across a defined portfolio of accounts.
• Serve as a senior strategic partner to clients and internal agency leadership.
• Drive growth through sharper, differentiated media thinking.
• Elevate the planning standard across teams—activation, partnerships, creative media, analytics.
• Contribute to new business and organic expansion efforts.
• Manage planning resources with portfolio‑level judgment to maximize impact.
• Mentor Directors, Supervisors, and Planners within a pod structure.
• Coach team members to elevate strategic rigor and planning craft.

Skills

Media planning leadership

Integrated media planning

Organic growth strategy

Audience strategy

Analytics

Executive presence

Communication skills

Vivvix

Pathmatics

MRI-Simmons

Nielsen

SQAD

Guideline

Tools

Vivvix

Pathmatics

MRI-Simmons

Nielsen

SQAD

Guideline

Job description

Remote / Kansas City, MO / Chicago, IL / New York, NY / Denver, CO

The SVP of Media Planning is a critical senior leadership role within MissionOne Media and BarkleyOKRP, responsible for elevating the planning product and driving growth across a portfolio of enterprise and growth accounts.

Reporting to the EVP, Head of Planning, this role will play an instrumental part in shaping how media strategy integrates with creative, strengthens client relationships, and differentiates our agency in the marketplace.

This leader must combine deep media planning expertise with strong business acumen, marketplace fluency, and the ambition to build a best-in-class planning organization.

Role Overview

The SVP of Media Planning will:

• Lead the development and deployment of integrated media plans across a defined portfolio of accounts
• Serve as a senior strategic partner to clients and internal agency leadership
• Drive growth through sharper, differentiated media thinking
• Elevate the planning standard across teams, including but not limited to activation, partnerships, creative media, and analytics
• Contribute meaningfully to new business and organic expansion efforts

This role requires both hands‑on planning expertise and portfolio‑level judgment, ensuring that planning resources are applied thoughtfully and impactfully.

Strategic Media Planning & Integration

• Accountable for the development, presentation, and oversight of strategic media plans that deliver against clients’ short and long‑term business goals
• Translate complex business challenges into scalable, outcome‑driven media strategies across paid channels
• Generate audience‑first strategies grounded in data, marketplace intelligence, and cultural insight
• Partner closely with Client Experience, Creative, Strategy, Investment/Activation, Analytics, and CRM teams to ensure integrated, cohesive planning output
• Identify opportunities to sharpen media ideas in partnership with creative teams to maximize impact
• Ensure innovation is purposeful and aligned with business objectives, not trend‑driven
• Play a central role in driving organic growth across assigned accounts by identifying new opportunities rooted in strategic insight
• Contribute to new business efforts, including RFI/RFP responses, strategic development, and presentations
• Maintain a strong pulse on the competitive and holding company landscape — understanding who is pitching, how media products are evolving, and where differentiation exists
• Continuously assess and refine our planning product to ensure it remains sharp, relevant, and competitive
• Develop and articulate POVs that position MissionOne Media at the forefront of industry thinking
• Serve as senior point of contact on key accounts, building trusted relationships with client leadership
• Demonstrate deep understanding of client business objectives, industry dynamics, and growth challenges
• Navigate complex conversations with clarity and confidence, influencing decision‑making at senior levels
• Ensure consistency and quality across all client‑facing deliverables
• Lead and mentor Directors, Supervisors, and Planners within a pod‑based structure
• Establish clear roles, expectations, and accountability within the planning team
• Coach team members to elevate strategic rigor and planning craft
• Delegate appropriately to build capability and reduce unnecessary senior involvement in day‑to‑day execution
• Foster a collaborative, high‑performance culture focused on quality, growth, and accountability

Operational Discipline

• Maintain visibility into the health and workload of accounts within the portfolio
• Partner with Client Experience, Activation, Analytics, Legal and Finance to ensure plans are feasible and aligned with business realities
• Drive process improvements and best practices to increase efficiency without compromising quality
• Manage up effectively, keeping senior leadership informed on account health, risks, and opportunities

Qualifications

• 12+ years of media planning experience, with significant team leadership responsibility
• Proven ability to lead integrated media planning across traditional and digital channels
• Demonstrated success driving organic growth and contributing to new business wins
• Strong understanding of audience strategy, analytics, and marketplace dynamics
• Executive presence with exceptional written, verbal, and presentation skills
• Deep knowledge of planning tools such as Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, and related platforms
• Strong analytical acumen and ability to translate data into actionable insight
• Experience operating in a fast‑paced, collaborative agency environment

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in MissionOne Media’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.