SVP, Marketing Integration Lead (Brand Experience)

Syneos Health/ inVentiv Health Commercial LLC; Santa Monica (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Syneos Health/ inVentiv Health Commercial LLC seeks a senior marketing leader to act as a cross-functional orchestrator at the intersection of Strategy, Creative, Media, Account, Operations, Analytics, and Client teams in Santa Monica.

The Integration Lead will elevate client relationships, translate client needs into actionable cross-functional plans, and drive cohesion across HCP and DTC initiatives with data-driven decision making.

Responsibilities

• What you'll own: Serve as the primary digital lead and main point of contact for all digital and integrated initiatives, ensuring cross-functional alignment and connecting tactical execution to broader business objectives.
• What you'll own: Act as a strategic thought partner to brand and affiliate leadership and coordinate across brand teams to manage interdependencies, deadlines, and considerations.
• What you'll own: Ensure the 'what' and 'why' behind tactics, including what we produce, how it aligns to communications strategy, and how HCP and DTC efforts connect within the ecosystem.
• What this role is accountable for: Foster impactful client relationships aimed at brokering integrated communications and lead monthly in-person client meetings (SF, minimum 1x per month).
• What this role is accountable for: Promote cross-disciplinary integration and coach teams toward proactive collaboration and shared accountability.

Job description

Description

Role Overview

Breaking from traditional siloed agency models, this senior level marketing role is charged with delivering a single agency experience, sitting at the intersection of Strategy, Creative, Media, Account, Operations, Analytics, and Client teams. This individual serves as the central "Connective Intelligence" hub from agency to clients, to help ensure cross-functional flow and accelerate business performance. This role is designed to elevate the broader client relationship by ensuring clarity, cohesion, and commercial impact across HCP and DTC initiatives. The Integration Lead will operate as a client-relations orchestrator - translating client needs into actionable, cross-functional plans and direction while ensuring clients are also talking to each other. This is not a traditional Account, Strategy, or Media role. It is a Marketing leadership position for a multi-disciplinary operator who understands the full ecosystem - from upstream brand planning to downstream deployment, from media architecture to content calendars, and from analytics storytelling to HCP and DTC tactical execution.

What You'll Own

1. Relationship Elevation & Client Leadership

• This individual will serve as the primary digital lead and main point of contact at Syneos for all digital and integrated initiatives, ensuring cross-functional alignment and driving conversations that connect tactical execution to broader business objectives.
• Serve as a strategic thought partner to key client stakeholders, including brand and affiliate leadership.
• Connecting the dots between brand team departments to ensure timely awareness of interdependencies, deadlines and considerations.
• Ensure clients understand the "what" and "why" behind tactics we're proposing:
  • What we are actually producing
  • How it aligns to communications strategy
  • How HCP and DTC efforts connect within the ecosystem

2. Cross-Department Integration & Workflow Leadership

• Clients silo between Strategy, Creative, Medical, Media, Account, PM, and Analytics.
• Ensure the right experts are brought in at the right time - reducing friction and missed inputs.
• Determine where ownership of integrated / multi-discipline deliverables sits.
• Step in during breakdowns to realign teams and bring clarity.
• Drive consistency between HCP and DTC teams as applicable.
• Coach teams toward stronger integration, proactivity and shared accountability.
• Leverage a cross-integration perspective to identify and champion organic growth opportunities, serving as the unifying force across teams.

3. Analytics & Performance Integration

• Ensure reporting connects the dots between:
  • Media drivers
  • Creative performance
  • Business impact
• Help lead Optimizely testing and suggestions to ensure business goals are met.
• Translate performance data into actionable recommendations.
• Advocate for integrated measurement - not siloed channel reporting.
• Partner with analytics leads to elevate how insights inform future planning.

What This Role Is Accountable For

• Fostering impactful client relationships aimed at brokering integrated communication between them
• Leading monthly in-person client meetings in San Francisco (minimum 1x per month)
• Integration across disciplines