SVP, Marketing Integration Lead (Brand Experience)

GSW, powered by Syneos Health; Santa Monica (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

GSW, powered by Syneos Health in Santa Monica seeks a senior Integrated Marketing Leader who bridges Strategy, Creative, Media, and Analytics. The role acts as a connective intelligence hub across agency and client teams to drive cohesive, commercially impactful campaigns for HCP and DTC initiatives.

You will translate client needs into actionable cross‑functional plans and ensure teams communicate effectively.

Responsibilities

• Translate client needs into actionable cross-functional plans and direction.
• Act as the central hub linking Strategy, Creative, Media, Account and Analytics teams.
• Orchestrate multi-disciplinary workflows to deliver a cohesive, high-impact agency experience.

Job description

Role Overview

Breaking from traditional siloed agency models, this senior level marketing role is charged with delivering a single agency experience, sitting at the intersection of Strategy, Creative, Media, Account, Operations, Analytics, and Client teams. This individual serves as the central "Connective Intelligence" hub from agency to clients, to help ensure cross‑functional flow and accelerate business performance. This role is designed to elevate the broader client relationship by ensuring clarity, cohesion, and commercial impact across HCP and DTC initiatives. The Integration Lead will operate as a client‑relations orchestrator — translating client needs into actionable, cross‑functional plans and direction while ensuring clients are also talking to each other. This is not a traditional Account, Strategy, or Media role. It is a Marketing leadership position for a multi‑disciplinary operator who understands the full ecosystem — from upstream brand planning to downstream deployment, from media architecture to content calendars, and from analytics storytelling to HCP and DTC tactical execution.

Description

Breaking from traditional siloed agency models, this senior level marketing role is charged with delivering a single agency experience, sitting at the intersection of Strategy, Creative, Media, Account, Operations, Analytics, and Client teams. This individual serves as the central "Connective Intelligence" hub from agency to clients, to help ensure cross‑functional flow and accelerate business performance. This role is designed to elevate the broader client relationship by ensuring clarity, cohesion, and commercial impact across HCP and DTC initiatives. The Integration Lead will operate as a client‑relations orchestrator — translating client needs into actionable, cross‑functional plans and direction while ensuring clients are also talking to each other. This is not a traditional Account, Strategy, or Media role. It is a Marketing leadership position for a multi‑disciplinary operator who understands the full ecosystem —