Head of Marketing Integration & Brand Experience

Syneos Health, Inc.; Santa Monica (CA); On-site; USD 200,000 - 230,000; Full time

Benefits offered by this job

Health benefits

401k matching

Paid time off

Professional development

Job summary

Syneos Health in Santa Monica, CA, seeks an SVP, Marketing Integration Lead to unite Strategy, Creative, Media, and Analytics into a cohesive, high-impact client experience. You will orchestrate cross-functional teams, drive integrated plans, and elevate DTC initiatives from strategy to activation.

You will lead with executive presence, oversee multi-disciplinary collaboration, and maintain regular client engagements, including monthly SF meetings.

Qualifications

• 10+ years in health, pharmaceutical, or medical communications.
• Demonstrated cross-functional leadership across Strategy, Creative, Media, and Analytics.
• Proven success in a client-facing leadership role.
• Experience leading cross-functional teams and ensuring integration.
• Strong executive presence and presentation skills.
• Willingness to travel to San Francisco at least once per month.
• Strong DTC experience required.
• Exposure to media planning, CX architecture, and omnichannel execution.
• Experience architecting content ecosystems and editorial calendars.
• Proven ability to translate strategy into tactical execution plans.
• Deep understanding of approval workflows and regulatory considerations.
• Strong executive presence and ability to influence senior stakeholders.
• Ability to coach and align multidisciplinary teams.
• Comfort operating in ambiguity and high-volume environments.

Responsibilities

• Serve as the primary digital lead and main point of contact at Syneos for all digital and integrated initiatives, ensuring cross-functional alignment.
• Act as a strategic thought partner to key client stakeholders, including brand and affiliate leadership.
• Coordinate the dots between brand team departments to ensure awareness of interdependencies, deadlines and considerations.
• Drive cross-department integration and workflow leadership across Strategy, Creative, Medical, Media, Account, PM, and Analytics.
• Lead monthly in-person client meetings in San Francisco (minimum 1x per month).
• Champion integrated measurement and analytics storytelling; elevate insights for future planning.
• Translate strategy into actionable execution plans and ensure clear ownership decisions.

Skills

Cross-functional leadership

Executive presence

Client leadership

DTC experience

Travel willingness

Regulatory awareness

Editorial planning

Job description

Syneos Health in Santa Monica, CA, seeks an SVP, Marketing Integration Lead to unite Strategy, Creative, Media, and Analytics into a cohesive, high-impact client experience. You will orchestrate cross-functional teams, drive integrated plans, and elevate DTC initiatives from strategy to activation.

You will lead with executive presence, oversee multi-disciplinary collaboration, and maintain regular client engagements, including monthly SF meetings.