SVP, Marketing Integration Lead (Brand Experience)

GSW, powered by Syneos Health; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

GSW, powered by Syneos Health is seeking a senior marketing leader who operates at the intersection of Strategy, Creative, Media, Analytics and Client teams to deliver a single agency experience. This role serves as the central hub connecting agency and client teams and ensuring cross-functional flow to accelerate business performance.

The Integration Lead will translate client needs into actionable, cross-functional plans and direction, elevating the relationship and driving clarity, cohesion,

Responsibilities

• Senior level role delivering a unified agency experience across Strategy, Creative, Media, Account, Operations, Analytics and Client teams.
• Act as central client-relations orchestrator translating client needs into cross-functional plans and direction.

Job description

Role Overview

Breaking from traditional siloed agency models, this senior level marketing role is charged with delivering a single agency experience, sitting at the intersection of Strategy, Creative, Media, Account, Operations, Analytics, and Client teams. This individual serves as the central "Connective Intelligence" hub from agency to clients, to help ensure cross‑functional flow and accelerate business performance. This role is designed to elevate the broader client relationship by ensuring clarity, cohesion, and commercial impact across HCP and DTC initiatives. The Integration Lead will operate as a client‑relations orchestrator — translating client needs into actionable, cross‑functional plans and direction while ensuring clients are also talking to each other. This is not a traditional Account, Strategy, or Media role. It is a Marketing leadership position for a multi‑disciplinary operator who understands the full ecosystem — from upstream brand planning to downstream deployment, from media architecture to content calendars, and from analytics storytelling to HCP and DTC tactical execution.

Description

Breaking from traditional siloed agency models, this senior level marketing role is charged with delivering a single agency experience, sitting at the intersection of Strategy, Creative, Media, Account, Operations, Analytics, and Client teams. This individual serves as the central "Connective Intelligence" hub from agency to clients, to help ensure cross‑functional flow and accelerate business performance. This role is designed to elevate the broader client relationship by ensuring clarity, cohesion, and commercial impact across HCP and DTC initiatives. The Integration Lead will operate as a client‑relations orchestrator — translating client needs into actionable, cross‑functional plans and direction while ensuring clients are also talking to each other. This is not a traditional Account, Strategy, or Media role. It is a Marketing leadership position for a multi‑disciplinary operator who understands the full ecosystem —