Global Brand Marketing Leader — Strategy & Growth

The SSI Group; Richardson (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Fossil Group seeks a Global Marketing Manager to shape and lead the worldwide marketing strategy for licensed brands. You will drive brand consistency while empowering regional execution and coordinating cross-functional teams across markets.

The role requires 7+ years in marketing for consumer or lifestyle brands, with proven success in integrated campaigns and budget oversight. This is a high-impact role within a global, dynamic organization.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years in marketing within consumer, retail, or lifestyle brands.
• Proven success in integrated marketing and multi-channel campaigns.
• Strong leadership, communication, and stakeholder management.

Responsibilities

• Develop global brand and product marketing strategies across markets.
• Partner with licensors to align seasonal strategies with global priorities.
• Localize global plans with regional teams for market relevance.
• Build seasonal marketing calendars linking global campaigns to regional execution.
• Collaborate with Brand, Merchandising and Sales to define seasonal moments.
• Share insights and campaign learnings between Global Brand Marketing and regional/licensor teams.
• Track ROI and KPIs; analyze performance to drive recommendations.
• Lead monthly/quarterly business reviews with regional teams and licensors.
• Monitor market trends and consumer insights to identify growth opportunities.
• Manage budgets with adherence to global budgets and brand standards.
• Develop team members to deliver marketing initiatives.

Skills

Strategic marketing leadership

Integrated marketing

Campaign management

Cross-functional collaboration

Budget management

Market insights

Education

Bachelor's degree in Marketing/Business

Job description

Fossil Group seeks a Global Marketing Manager to shape and lead the worldwide marketing strategy for licensed brands. You will drive brand consistency while empowering regional execution and coordinating cross-functional teams across markets.

The role requires 7+ years in marketing for consumer or lifestyle brands, with proven success in integrated campaigns and budget oversight. This is a high-impact role within a global, dynamic organization.