Senior Director, Brand Partnerships & Cultural Strategy

The SSI Group; Richardson (TX); On-site; USD 150,000 - 230,000; Full time

Job summary

Fossil is seeking a Senior Director of Brand Collaboration, Cultural Strategy & Press to lead a modernized approach to brand outreach and strategic partnerships. You will elevate the brand through cultural programming and earned media initiatives, seeding products with tastemakers and driving integrated campaigns worldwide.

The role requires 8+ years in PR and partnerships, with luxury fashion, watch, or jewelry experience preferred, and a track record of leading cross-functional teams and

Qualifications

• 8+ years of experience in PR and brand partnerships within an agency or corporate environment.
• Luxury fashion, watch or jewelry experience preferred.
• Exceptional media relationships and understanding of social media and traditional press.
• Proven ability to lead and develop high-performing teams and manage external partners.
• Commercial fluency integrating PR and collaboration with business outcomes.

Responsibilities

• Develop and execute brand collaboration strategies identifying high-impact co-brand and partnership opportunities.
• Own the global cultural calendar to maintain visibility during key moments like award seasons and fashion weeks.
• Integrate PR and influencer relations into a unified function with tastemakers.
• Direct global brand outreach and earned media strategies across modern channels.
• Scout innovation trends and feed external intelligence into campaigns and product development.
• Connect earned media and collaboration metrics to sales, brand health and conversions.
• Collaborate with marketing to develop integrated advertising and brand plans.

Skills

Brand partnerships

PR

Media relations

Leadership

Agency management

Negotiation

Strategic thinking

Cultural awareness

Job description

Fossil is seeking a Senior Director of Brand Collaboration, Cultural Strategy & Press to lead a modernized approach to brand outreach and strategic partnerships. You will elevate the brand through cultural programming and earned media initiatives, seeding products with tastemakers and driving integrated campaigns worldwide.

The role requires 8+ years in PR and partnerships, with luxury fashion, watch, or jewelry experience preferred, and a track record of leading cross-functional teams and