Sustainer Program Manager

Paralyzed Veterans of America (PVA); Washington (District of Columbia); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid work schedule: 2 days in office

Employer-paid Medical Insurance

Basic Life Insurance

Long-term Disability

401k Match

Tuition Reimbursement

Paid holidays (14)

Vacation starting at 15 days

Sick leave with accrual

Parking & Transit accounts

Job summary

Paralyzed Veterans of America seeks a Sustainer Program Manager to grow the recurring giving program across mail, canvassing, email, text, and digital channels. You will lead multi-department collaboration, analyze donor data, and manage external partners to maximize revenue and file stability.

The role requires ownership of annual and multi-year plans, KPI development, and cost-efficient channel optimization, with a focus on donor retention and program expansion.

Qualifications

• Bachelor's Degree or equivalent experience in the field of direct response marketing or Development.

Responsibilities

• Create and implement annual and multi-year plans to maximize sustainer growth.
• Identify and direct investments for new and existing programs to acquire, convert, retain, and recapture sustainers.
• Align direct mail offline/online sustainers to create a unified strategy with different messaging options.
• Develop and direct execution of strategy for monthly giving program through multiple channels.
• Direct and lead monthly giving program operations, including donor services to recurring donors.
• Assist with annual revenue and expense planning, budgeting, and monthly reforecasting.
• Develop retention strategies to ensure maximum sustainer retention.
• Develop and monitor sustainer program KPIs.
• Establish incentive structure and recognition plan for sustainers.
• Explore testing new channels and payment options.
• Research trends in other monthly giving programs and bring new ideas to the team.
• Optimize under-utilized opportunities in other channels and initiatives.
• Work with gift processing, donor services, and other staff to improve backend processes.
• Collaborate with Individual Giving as donors reach the threshold.

Skills

Analytical skills

Problem-solving

Written and verbal communication

Project management

Cross-department collaboration

Attention to detail

Education

Bachelor's degree or equivalent in direct response marketing or development

Tools

Excel

CRM systems

Job description

Working at PVA provides the opportunity to join a diverse and passionate team of individuals committed to improving the lives of veterans, specifically the lives of veterans with spinal cord injuries and disease and their caregivers.

At PVA, our employees know they are making a difference every day. Our unique backgrounds and cultures blend together to help us fulfill PVA’s mission. So, whether you’re at our National Office in Washington, D.C., or one of our several service offices across the country, you have the benefit of knowing that everything you do is part of PVA’s effort to help our veterans. Join us and make a difference!

Job Title: Sustainer Program Manager

Reports To: Associate Director of Direct Marketing

Position Overview:

The Sustainer Program Manager will be responsible for developing all strategies and growing PVA’s existing recurring monthly giving program to maximize its potential for revenue and file stability. This position is responsible for enhancing, managing and coordinating all aspects of the sustainer program by overseeing the day-to-day operations. Self-starter responsible for leading the development and growth of the program in an omnichannel approach through mail, canvassing, email, text, and integration with digital channels. This position will create, set, and manage strategies to acquire new donors as well as convert existing one-time donors to sustainer. This position will utilize analytics to monitor and optimize fundraising efforts, uncover new opportunities, and guide budgeting. The Sustainer Program Manager will leverage best practices as well as bring new and innovative ideas based on data driven insights and donor research. The Sustainer Program Manager will manage external partner agencies and lead collaboration with internal and external stakeholders.

Position Responsibilities And Duties

• Create and implement annual and multi-year plans to maximize sustainer growth.
• Identify and direct investments for new and existing programs designed to acquire, convert, retain, and recapture sustaining donors with the goal of increasing PVA’s sustainers population.
• Align direct mail offline/online sustainers to create one-unified strategy with different messaging options.
• Develop and direct execution of strategy for monthly giving program through multiple channels (direct mail, online, canvassing, etc.)
• Direct and lead monthly giving program operations, including providing donor services to recurring donors.
• Assist the Director with annual revenue and expense planning, budgeting, and monthly reforecasting.
• Develop retention strategies to ensure maximum sustainer retention is achieved.
• Develop and monitor sustainer program KPIs.
• Establish incentive structure and recognition plan for sustainers.
• Explore testing new channels and payment options.
• Research and identify trends in other monthly giving programs and bring new ideas to the team.
• Optimize under-utilized opportunities in other channels and initiatives.
• Work with gift processing, donor services, and other staff to assess and implement improvements to existing backend processes, procedures and vendors.
• Collaborate with Individual Giving as donors reach the Individual Giving threshold.
• Investigate means to improving cost-efficiency for all initiatives for which responsible.
• Assist with other tasks, as assigned.

Qualifications

• Bachelor's Degree or equivalent experience in the field of direct response marketing or Development.
• Two years of experience with a sustainer program at a nonprofit organization or in a similar capacity with emphasis on campaign management.
• The ability to lead projects that involve multiple departments, consultants, and vendors.
• Strong analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously.
• Demonstrated exceptional attention to detail.
• Must be very competent at reporting data relating to program performance.
• Knowledge of donor databases/CRM.
• Advanced EXCEL knowledge.

Preferred Qualifications

• Related job experience in all channels of direct response marketing with experience in leading and growing monthly giving program revenue.
• Knowledge of regulatory standards governing direct mail, email, and canvassing solicitation operations.

Top Perks And Benefits

• Hybrid work schedule: Working 2 days in office and 3 days remotely.
• Employer-Paid Benefits – Employer-paid benefits like Medical Insurance, Basic Life Insurance, and Long-term Disability.
• Healthcare Insurance – Affordable Medical, Vision, and Dental options for team members and their families.
• Optional Insurance – Including Accident, Critical Illness, Short-Term Disability, and more.
• 401k Match–401k retirement savings plan with a guaranteed employer contribution and matching option.
• Tuition Reimbursement – We empower our team to be the very best they can be by offering a competitive reimbursement plan for education related to your role.
• Work-Life Balance – We honor 14 paid holidays, vacation leave starting at 15 days per year, and sick leave with no limit on the amount to be accrued.
• Additional Benefits –Health Savings Account with an employer contribution, Parking & Transit Spending Accounts, Flexible Spending Accounts, TicketsAtWork Membership, and more!