Subscriptions Growth Marketing Lead

Aquent; United States; Hybrid; USD 140,000 - 210,000; Full time

Job summary

Aquent is seeking a marketing leader to spearhead the strategy, growth, and commercialization of a dynamic subscription business across digital offerings. This role focuses on subscriber acquisition, engagement, retention, and overall business growth through strategic marketing, go-to-market leadership, and cross-functional partnerships.

As the primary marketing partner to the subscriptions product team, you will shape product strategy, launch innovative offerings, and develop promotions and

Qualifications

• 5+ years in product/ subscriptions marketing or related marketing disciplines.
• Experience developing GTM strategies for consumer digital services or recurring revenue products.
• Experience coordinating with product, analytics, and business teams.

Responsibilities

• Define growth strategies for a broad subscription portfolio.
• Drive acquisition, engagement, retention, and subscriber lifetime value.
• Partner with product and analytics to shape roadmap and campaigns.
• Lead go-to-market planning and launch strategies for subscription initiatives.
• Collaborate across teams to integrate subscriptions into campaigns and content.

Skills

Growth marketing

Go-to-market

Cross-functional leadership

Communication

Project management

Job description

Aquent is seeking a marketing leader to spearhead the strategy, growth, and commercialization of a dynamic subscription business across digital offerings. This role focuses on subscriber acquisition, engagement, retention, and overall business growth through strategic marketing, go-to-market leadership, and cross-functional partnerships.

As the primary marketing partner to the subscriptions product team, you will shape product strategy, launch innovative offerings, and develop promotions and