Remote Growth Marketing Platforms Lead (Subscriptions)

Shoptalk; United States; Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401K with company match

Unlimited PTO

Job summary

People Inc. is seeking a Sr. Manager, Growth Marketing Platforms to drive Martech platform operations for subscriptions and paid memberships.

You will oversee configuration, integrations, experimentation capabilities, and processes to support audience growth, conversions, engagement, and retention. The role collaborates with Marketing, Product, Data, and Engineering to translate business requirements into technical configurations, and to optimize campaigns with A/B testing and data-driven

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
• 5+ years of experience in marketing technology, marketing operations, growth platforms, or technical platform operations.
• Strong understanding of subscription funnels, conversion optimization, lifecycle marketing, and digital customer journeys.
• Experience configuring audience segmentation, targeting rules, and personalized onsite experiences.
• Experience with APIs, event tracking, and data flows between Martech platforms.
• Intermediate proficiency in HTML, CSS, and JavaScript; troubleshooting frontend campaign code.

Responsibilities

• Support day-to-day administration and technical execution within the Martech platform powering paid product and membership growth.
• Manage platform configuration, campaign builds, feature enablement, targeting logic, and ongoing optimization.
• Partner with Marketing, Product, Data, and Engineering to translate business requirements into platform configurations.
• Manage execution of new onsite units, triggers, personalization rules, and user flows with Martech teams.
• Own day-to-day platform support and technical aspects of campaign setup, testing, and QA.
• Define and maintain data schemas, user attributes, events, and audience structures for activation within Martech platforms.
• Support implementation and troubleshooting of data integrations, APIs, and data flows between platforms.
• Validate data and event behavior across platforms to ensure campaigns run correctly.
• Develop technical best practices, documentation, and scalable operational processes.

Skills

Marketing technology

Platform operations

A/B testing

HTML/CSS/JS

Cross-functional collaboration

Education

Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field

Tools

Piano

Wunderkind

Digioh

Job description

People Inc. is seeking a Sr. Manager, Growth Marketing Platforms to drive Martech platform operations for subscriptions and paid memberships.

You will oversee configuration, integrations, experimentation capabilities, and processes to support audience growth, conversions, engagement, and retention. The role collaborates with Marketing, Product, Data, and Engineering to translate business requirements into technical configurations, and to optimize campaigns with A/B testing and data-driven