Subscription Marketing Manager

Ziff Davis; New York (NY); Remote; USD 100,000 - 120,000; Full time

Job summary

An innovative technology company seeks a Subscription Marketing Manager to lead integrated marketing campaigns for a cutting-edge software solution. This role will drive subscriber growth by developing targeted multi-channel campaigns and collaborating with leadership to achieve revenue targets. The ideal candidate will have a strong background in subscriptions marketing, excellent analytical skills, and the ability to work cross-functionally. Join a dynamic team that values creativity and offers a flexible work culture, along with numerous perks and benefits to support your professional growth and well-being.

Benefits

Flexible time off

Volunteer paid time off

Generous holidays

Recognition programs

Remote-first work culture

Wellness programs

Career advancement opportunities

Generous Paid Parental Leave

Community give-back events

Employee stock purchase program

Qualifications

• 4-5 years experience in subscriptions marketing or similar roles.
• Hands-on experience with various marketing channels and tactics.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Manage media planning and optimization across various channels.

Skills

Subscriptions Marketing

Marketing Tactics

Salesforce Marketing Cloud

Google Analytics

Project Management

Communication Skills

Analytical Skills

Education

Bachelor's in Marketing

Bachelor's in Communications

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

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Description

Position at Spiceworks

Who you are

Are you an experienced subscription marketer who’s motivated by creating and executing a campaign strategy that delivers sustainable subscriber and revenue growth? Do you have a passion for data and the ability to optimize efforts to uncover and engage new clients or cultivate upsell opportunities? Do you enjoy working across the larger product and marketing organization to translate new product features into customer benefits that drive insight and action? Then join the marketing team at Spiceworks to handle the marketing of our newly revamped Cloud Help Desk (CHD) software solution.

What you’ll do

For more than 18 years, Spiceworks CHD has been helping IT organizations more efficiently and safely manage and monitor daily projects and user tickets. Throughout 2025, we are excited to release new product tiers along with innovative features and services. This role is instrumental in translating the CHD product roadmap into actionable messaging that will be promoted across various channels to drive subscriber growth.

As the Subscription Marketing Manager, you will be responsible for developing, executing, and optimizing CHD integrated marketing campaigns to achieve our growth objectives. You will partner closely with the CHD leadership team to deliver on pipeline and revenue targets. This position oversees global demand generation campaigns and pipeline activities across North America and international regions. You will build industry and account-centric (ABM) programs targeting multiple personas in tech organizations. You will put the marketing strategy into action by managing the execution of the “game plan,” leveraging messaging, content, product demos, and offers to drive customer acquisition and upsell/cross-sell.

What Will Be Your Responsibilities

• Develop highly targeted multi-channel campaigns and implement strategies for cross-sell and upsell
• Manage paid, owned, and earned media, from planning to optimization across channels such as Email, Social Media, SEO, Display, SEM, Review Sites, and Product Directories
• Grow subscription numbers for both free and paid products
• Use marketing intelligence, customer insights, and analysis to understand audiences and campaign effectiveness
• Report against engagement KPIs; forecast, track, analyze, and report on activities
• Oversee campaign processes, including lead reporting; collaborate with marketing team members to maximize results and test new channels for scalability
• Drive brand engagement, customer satisfaction, and lifetime value
• Build dashboards to monitor customer marketing KPIs

What does it take to do this job

• Excellent understanding of subscriptions marketing including retention, acquisition, and lifecycle marketing
• Hands-on experience with marketing tactics and channels (SEM, SEO, Display, Content Syndication, Events, Review Sites, Email, etc.)
• 4-5 years minimum experience with Salesforce Marketing Cloud or similar platforms
• Creative thinker and proactive problem solver
• Proven experience in subscriptions marketing or similar campaign-based roles
• Ability to work across teams to gather information and gain consensus
• Good understanding of Google Analytics & WebTrends
• Excellent communication skills
• Strong attention to detail
• Analytical mind with strong quantitative skills
• Strong project management and organizational skills to handle multiple deliverables
• Ideally BS/BA in Marketing, Communications, or related field

Perks and Benefits

• Flexible time off
• Volunteer paid time off
• Generous holidays
• Recognition programs with prizes
• Remote-first work culture
• Wellness and mindfulness programs
• Career advancement opportunities
• Sick days
• Generous Paid Parental Leave
• Regional holiday celebrations
• Community give-back events
• Diversity and inclusion commitment
• Employee stock purchase program
• ...and more!

We encourage applicants from marginalized or underrepresented groups, especially in tech. Our company is flexible on location as we are a Work From Anywhere organization. If you believe you can succeed in this role and thrive in our culture, please apply.

About Ziff Davis | Open Job Opportunities

Salary range: $100,000 - $120,000 plus incentives, 401K match, medical/dental/vision insurance, disability, and flexible time off.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Technology, Internet