Digital Marketing Manager-HSO Digital and Social Media-Mount Sinai Hospital-Remote-Full Time-Days

Lensa; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading healthcare organization is seeking a Digital Marketing Manager to drive customer acquisition through innovative digital marketing strategies. This role involves managing campaigns, collaborating with teams, and ensuring compliance with healthcare regulations. Ideal candidates will have extensive experience in digital marketing, particularly in healthcare, and a strong grasp of SEO and SEM tactics.

Qualifications

• Seven+ years of experience in advertising, marketing communications, or related fields.
• Experience in healthcare marketing is a plus.

Responsibilities

• Manage digital campaigns including PPC, programmatic, and social media ads.
• Use analytics tools to track and report campaign performance.

Skills

SEO

SEM

Digital Marketing

Communication

Education

BA/BS degree in Marketing

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Microsoft Outlook

Job description

Digital Marketing Manager-HSO Digital and Social Media-Mount Sinai Hospital-Remote-Full Time-Days

Position Summary:

The Digital Marketing Manager must have a strong understanding of web and digital marketing strategies and tactics that drive customer acquisition. Responsibilities include developing, implementing, and executing digital marketing efforts to promote Mount Sinai Health System's services, enhance visibility, and increase patient appointments. The role involves working closely with internal stakeholders, external vendors, and cross-functional teams to create data-driven campaigns aligned with strategic goals and enhancing the organization's reputation in healthcare, medical education, and research.

Minimum Requirements:

• BA/BS degree in Marketing, Digital Marketing, or related field, or equivalent work experience.
• Seven+ years of experience in advertising, marketing communications, or related fields.
• Experience in healthcare marketing is a plus.
• Strong understanding of SEO, SEM, display, paid social, and marketing tactics.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.

Key Responsibilities:

• Manage digital campaigns including PPC, programmatic, retargeted display ads, and social media ads.
• Use analytics tools to track and report campaign performance, providing insights and strategic recommendations.
• Collaborate with creative, content, and analytics teams to optimize website and campaign content.
• Ensure digital activities comply with healthcare regulations like HIPAA.
• Build and maintain relationships with internal departments and external vendors.

This description provides a comprehensive overview of the role, responsibilities, and minimum qualifications, formatted to enhance readability and engagement.