Student Housing Leasing & Marketing Lead

B.HOM Student Living; Urbana (IL); On-site; USD 28,000 - 30,000; Full time

Benefits offered by this job

Bonus opportunities

Benefits package

401(k) with company match

Paid parental leave

Sabbatical leave

Holidays

Paid time off

Disability insurance

Pet insurance

Career growth

People-first culture

Job summary

B.HOM Student Living is seeking a Leasing and Marketing Manager for The Foundry in Urbana, IL. The role leads leasing and marketing strategy to drive occupancy, revenue, and resident retention, overseeing leasing execution, marketing initiatives, and team performance to align with property goals.

You will develop plans, analyze market trends, and manage channels while building partnerships with university departments. Strong sales, leadership, and customer focus are essential for success.

Qualifications

• Strong sales and leasing experience required.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Office and marketing/social media platforms.
• Demonstrated leadership and team development skills.
• Ability to obtain state leasing license within required timeframe.

Responsibilities

• Lead leasing activities including tours, sales calls, and closing efforts.
• Ensure leasing goals, occupancy targets, and revenue objectives are achieved.
• Maintain high tour experience standards and sales execution.
• Ensure model units and tour paths are show-ready.
• Develop and execute weekly, monthly, and annual marketing plans.
• Analyze market trends, university data, and competitive positioning.
• Adjust strategies to optimize traffic, conversions, and occupancy.
• Manage marketing channels, advertising sources, and content.
• Build and maintain relationships with university departments and organizations.
• Coordinate outreach including housing fairs and student events.
• Assist GM with hiring, training, and coaching leasing team members.
• Develop training programs focused on leasing, touring, and customer experience.
• Manage leasing team schedules and performance expectations.
• Provide ongoing feedback and development support.
• Track and report leasing performance, traffic, and conversion metrics.
• Conduct market research including enrollment trends and housing developments.
• Prepare and analyze reports to inform strategy and decision-making.
• Review leasing files for accuracy and completeness; ensure compliance.

Skills

Sales experience

Leasing experience

Communication skills

Organizational skills

MS Office

Marketing platforms

Leadership

Education

High School diploma

Tools

CRM systems

Job description

B.HOM Student Living is seeking a Leasing and Marketing Manager for The Foundry in Urbana, IL. The role leads leasing and marketing strategy to drive occupancy, revenue, and resident retention, overseeing leasing execution, marketing initiatives, and team performance to align with property goals.

You will develop plans, analyze market trends, and manage channels while building partnerships with university departments. Strong sales, leadership, and customer focus are essential for success.