Campus Marketing Director - Student Leader

Follett Higher Ed Group, LLC; San Luis Obispo (CA); Hybrid; USD 17,000 - 47,000; Part time

Benefits offered by this job

Benefits package including medical,-dh

401(k) and flex spending

Job summary

Follett Higher Education is hiring a Student Marketing Director at Cal Poly San Luis Obispo to lead campus social media and local marketing efforts, driving traffic to the Campus Store.

You will collaborate with the Senior Social Media Manager, create on-brand content, coordinate events, and manage a local marketing calendar while balancing school responsibilities.

The role requires 20 hours per week, evenings/weekends, and a proactive, analytical mindset; Canva/CapCut experience is a plus.

Qualifications

• Enrolled student at the university offering the role (Sophomore/Junior).
• Ability to work 20 hours per week and evenings/weekends for events.
• Creative, organized with strong written and verbal communication.

Responsibilities

• Lead campus social media marketing and content creation.
• Coordinate in-store and local events to drive traffic.
• Collaborate with Senior Social Media Manager and campus contacts.
• Track performance metrics weekly and refine content.

Skills

Creative thinker

Social media trends

Self-starter

Verbal and written communication

Organizational skills

Budget management

Microsoft Office

Canva Pro

CapCut Pro

Evening/weekend availability

Education

Current student (Sophomore or Junior)

Tools

Microsoft Office Suite

Canva Pro

CapCut Pro

Job description

Follett Higher Education is hiring a Student Marketing Director at Cal Poly San Luis Obispo to lead campus social media and local marketing efforts, driving traffic to the Campus Store.

You will collaborate with the Senior Social Media Manager, create on-brand content, coordinate events, and manage a local marketing calendar while balancing school responsibilities.

The role requires 20 hours per week, evenings/weekends, and a proactive, analytical mindset; Canva/CapCut experience is a plus.