Student Marketing Director - Washington University

Follett Corporation; Missouri; Hybrid; USD 17,000 - 25,000; Part time

Benefits offered by this job

Remote work during breaks

Job summary

Follett Higher Education on campus seeks a Student Marketing Director to lead local marketing tactics for campus stores, blending in-store efforts with social media to drive traffic and sales.

You will collaborate with the Senior Social Media Manager, create on-brand content, manage a local content calendar, and partner with university contacts to activate events and NIL opportunities, ensuring EDU compliance and strong community engagement.

Qualifications

• Must be enrolled as a student at the university offering the position.
• Work 20 hours per week.
• Strong creative thinking with engaging content skills.
• Ability to work in a fast-paced, entrepreneurial environment.
• Knowledge of social media trends and best practices.

Responsibilities

• Adapt social media strategies to raise brand awareness and drive traffic to stores and online.
• Create regular, original on-brand content across platforms.
• Manage content calendar and secure approvals at least one week in advance.
• Grow social media audience using promotions and partnerships.
• Analyze metrics weekly to optimize content.
• Collaborate with influencers, athletes, and administrators to drive traffic.
• Coordinate with Senior Social Media Manager on campaigns and best practices.
• Respond to customer inquiries on social media and the website.
• In-store marketing: engage university administrators to drive campus store traffic.
• Develop local marketing calendars including campus events.
• Coordinate with creative/production teams for marketing collateral.
• Build relationships with school contacts to share local initiatives.
• Support national marketing initiatives at store level.
• Maintain in-store signage and EDU compliance.
• Oversee events and NIL opportunities during non-event times.

Skills

Social media strategy

Content creation

Analytics

Budget management

Event planning

Communication

Team collaboration

Education

Enrolled student (Sophomore/Junior)

Tools

Canva Pro

CapCut Pro

Microsoft Office

Job description

Student Marketing Director - Washington University

#26-30598

St Louis, Missouri, United States

Job Description

Position Overview

Join the Follett Team where employees are valued, respected, and offered career paths throughout its many campus locations.

Follett Higher Education is a leading educational service provider and omnichannel retailer, providing students, faculty, staff, parents, and fans with the course materials, learning tools, and retail services needed to successfully support the collegiate journey. Follett Higher Education supports over 6 million students through its 1,100 physical and 1,750 eCommerce campus stores across North America.

The Student Marketing Director will lead local marketing tactics on campus, via in-store and social media efforts, driving traffic, overall awareness, and sales for campus stores.

Responsibilities

Social Marketing:

• Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc.).
• Execute on guidance provided by the Senior Social Media Manager.
• Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
• Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
• Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
• Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
• Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store.
• Meet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc.
• Respond to customer service inquiries on social media and through the website.

In-Store Marketing:

• Engage university administrators to support and drive traffic to the Campus Store.
• Develop a local marketing calendar and execution plan that includes key campus events (sports, graduation, etc.) in addition to creating excitement for non-key event weeks.
• Track marketing tactics and execution for campaigns, store events, and local initiatives.
• Act as the liaison between the store and the in-house creative/production team to develop desired marketing collateral to support local marketing efforts.
• Develop relationships with school contacts, including marketing, admissions, alumni, athletics, etc., to engage support for sharing of local initiatives to drive commissionable sales.
• Discuss local strategy with OTC marketing partners for execution of strategy.
• Meets regularly with the Campus Store Director/Manager on the local marketing calendar.
• Generate and activate in-store events and manage marketing operations to increase foot traffic to the store during non-event times, including NIL opportunities, scavenger hunts, etc.
• Supports national marketing initiatives at the store level.
• Maintain in-store signage, online image maintenance, and EDU compliance.

Other duties as assigned.

Requirements

• Applicants must be enrolled as students at the university where this position is being offered.
• Sophomore or Junior.
• Applicants must be able to work 20 hours a week.
• Creative thinker with a keen eye for engaging content.
• Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.
• Up-to-date knowledge of social media trends, algorithms, and best practices.
• Self-starter who takes the initiative.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Able to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results.
• Ability to manage and work within assigned local budget.
• Proficient in Microsoft Office Suite.
• Background in Canva Pro and CapCut Pro is a plus!
• It requires some evening and weekend work to oversee events and manage and complete projects based on the needs of the business.
• Ability to sit, stand, walk, lift, carry, push, and pull. Handle objects: conventional computer hardware and office supplies.

Work Environment: This position primarily involves in-store content creation, with optional remote work opportunities available during school breaks (e.g., spring break and summer break).

International Students: Will need to work with their school to acquire the required work authorization documentation.

Equal Opportunity Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Follett Higher Education is a drug-free workplace environment.

If you are an internal team member and need assistance with the application process please forward all inquiries to Ask HR or call 1.844.324.4748 (HR4U)

If you are an external applicant and need assistance with the application process please contact our virtual assistant, Tally. She will respond to your inquires directly and/or direct you to the right person. You can also call 1.877.888.7887 or email [e-mail]

EEO is the Law