Campus Marketing Director - Remote & In-Store Growth

Follett Higher Ed Group, LLC; San Jose (CA); Hybrid; USD 17,000 - 47,000; Full time

Job summary

Follett Higher Education is seeking a Student Marketing Director for San Jose State to manage campus social media and local marketing initiatives. This role focuses on increasing store traffic through in-store and online campaigns while coordinating with campus partners and the corporate marketing team.

You will create engaging content, track performance, and support national campaigns. Flexible in-store duties and occasional remote work during school breaks are available.

Qualifications

• Applicants must be enrolled as students at the university where this position is being offered.
• Sophomore or Junior status.
• Able to work 20 hours a week.
• Creative thinker with engaging content.
• Up-to-date knowledge of social media trends, algorithms, and best practices.
• Self-starter who takes the initiative.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Able to build and present reports showing performance evaluations to leadership.
• Ability to manage and work within an assigned local budget.
• Proficient in Microsoft Office Suite.
• Canva Pro and CapCut Pro experience is a plus.
• Evening and weekend work to oversee events and manage projects.

Responsibilities

• Lead local social media efforts to boost brand awareness and drive store traffic.
• Create original on-brand content including copy, video, and photography.
• Coordinate with Senior Social Media Manager and campus partners.
• Analyze performance metrics weekly to optimize content.
• Engage with university administrators and campus contacts to drive events.
• Develop and execute a local marketing calendar around campus events.
• Coordinate with in-house Creative/Production for marketing collateral.
• Manage in-store events and NIL opportunities to boost foot traffic.
• Support national marketing initiatives at the store level.
• Maintain in-store signage and EDU compliance.

Skills

Social media marketing

Content creation

Campaign planning

Analytics & reporting

Budget management

Communication skills

Education

Currently enrolled student

Tools

Canva Pro

CapCut Pro

Job description

Follett Higher Education is seeking a Student Marketing Director for San Jose State to manage campus social media and local marketing initiatives. This role focuses on increasing store traffic through in-store and online campaigns while coordinating with campus partners and the corporate marketing team.

You will create engaging content, track performance, and support national campaigns. Flexible in-store duties and occasional remote work during school breaks are available.